Joy Loyalty Program is your expert partner in sustainable growth — helping Shopify brands turn every customer touchpoint into lasting loyalty through insight-driven retention strategies
loved by 10,000+ customers4.9with over 1.4k reviews
Set up rewards for actions like purchases, sharing, and reviews to boost engagement and loyalty.
Reward customers for various actions: orders, sign-ups, reviews, social media engagement, birthdays, and more. Implement special rates like x2-x3 points during holidays and extra points during birthday months.
Joy maps key touchpoints across your customer’s entire journey, letting you engage, reward, and retain customers exactly where it counts.
We're proud to deliver a seamless loyalty experience—online and in-store—with a POS extension that's always in sync with Shopify's latest features. Delight your customers and empower your staff with real-time rewards, every sale, everywhere.
Track every touchpoint and customer interaction to optimize your loyalty program performance and maximize engagement
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Monitor your loyalty program performance across all channels to ensure maximum effectiveness and quickly identify optimization opportunities
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Leverage unified customer insights to enhance loyalty strategies, boost engagement, and make data-driven retention decisions
Discover what our users say about their experiences with Joy Loyalty – real results, real growth, real loyalty
“We're loving the Joy app and can't wait for our customers to start earning points. It's super easy to set up and very modern compared to other apps we have tested. We got help from Alyssa today, and she was able to fix our issues quickly without troubles.”
Yoga Junkies
Austria
“Joy Rewards have been an ultimate life changer. I really love the features available, and it doesn't cost much. Also, Hana, as the customer service representative, has been very helpful in setting up and answering my queries.”
La Casa by Importante
Australia
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
TrendiBliss
United States
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
Unihertz
Hong Kong SAR
“We're loving the Joy app and can't wait for our customers to start earning points. It's super easy to set up and very modern compared to other apps we have tested. We got help from Alyssa today, and she was able to fix our issues quickly without troubles.”
Yoga Junkies
Austria
“Joy Rewards have been an ultimate life changer. I really love the features available, and it doesn't cost much. Also, Hana, as the customer service representative, has been very helpful in setting up and answering my queries.”
La Casa by Importante
Australia
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
TrendiBliss
United States
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
Unihertz
Hong Kong SAR
“We're loving the Joy app and can't wait for our customers to start earning points. It's super easy to set up and very modern compared to other apps we have tested. We got help from Alyssa today, and she was able to fix our issues quickly without troubles.”
Yoga Junkies
Austria
“Joy Rewards have been an ultimate life changer. I really love the features available, and it doesn't cost much. Also, Hana, as the customer service representative, has been very helpful in setting up and answering my queries.”
La Casa by Importante
Australia
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
TrendiBliss
United States
“Amazing app! The support is extremely helpful and responsive. Every time I asked a question, they were right on top of it. The features offered in the free and lower paying plan is just what you need to get going. You can definitely scale up with this app as well. It is truly worth the investment.”
Unihertz
Hong Kong SAR
“Great Loyalty program for Shopify store. Allow multiple tiers and also allows me to import current customers into the program. Many functions and set up options. However it is not easiest to set up and you do need spend a few hours to set up, but thanks to customer service Damian, Jade, and Doris, they were able to help me set up in a few hours.”
veloToze
United States
“Just moved from another loyalty scheme. So far so good. Just working my way through integration and at the moment everything is looking great. Super helpful and responsive customer service. Hana has been great in helping me implement some of the more technical aspects. Everything was set up and working in minutes.”
Barefoot Junkie
United Kingdom
“This app is fantastic, both in terms of functionality and support. It's not only easy to use but also offers implementations that perfectly suit my website. For any challenging implementations, the support team responded promptly and effectively. Special thanks to Hana, Raymond, and the technical team!”
THE LIMELY
Japan
“I have never experienced such exceptional customer service before. I'm not very tech-savvy, but a wonderful girl named Hana helped me resolve every issue and answered all my questions. With this level of dedication, I truly believe this app deserves to be ranked number one in Rewards & Loyalty Programs. Thank you so much!”
Sketchus
Germany
“Great Loyalty program for Shopify store. Allow multiple tiers and also allows me to import current customers into the program. Many functions and set up options. However it is not easiest to set up and you do need spend a few hours to set up, but thanks to customer service Damian, Jade, and Doris, they were able to help me set up in a few hours.”
veloToze
United States
“Just moved from another loyalty scheme. So far so good. Just working my way through integration and at the moment everything is looking great. Super helpful and responsive customer service. Hana has been great in helping me implement some of the more technical aspects. Everything was set up and working in minutes.”
Barefoot Junkie
United Kingdom
“This app is fantastic, both in terms of functionality and support. It's not only easy to use but also offers implementations that perfectly suit my website. For any challenging implementations, the support team responded promptly and effectively. Special thanks to Hana, Raymond, and the technical team!”
THE LIMELY
Japan
“I have never experienced such exceptional customer service before. I'm not very tech-savvy, but a wonderful girl named Hana helped me resolve every issue and answered all my questions. With this level of dedication, I truly believe this app deserves to be ranked number one in Rewards & Loyalty Programs. Thank you so much!”
Sketchus
Germany
“Great Loyalty program for Shopify store. Allow multiple tiers and also allows me to import current customers into the program. Many functions and set up options. However it is not easiest to set up and you do need spend a few hours to set up, but thanks to customer service Damian, Jade, and Doris, they were able to help me set up in a few hours.”
veloToze
United States
“Just moved from another loyalty scheme. So far so good. Just working my way through integration and at the moment everything is looking great. Super helpful and responsive customer service. Hana has been great in helping me implement some of the more technical aspects. Everything was set up and working in minutes.”
Barefoot Junkie
United Kingdom
“This app is fantastic, both in terms of functionality and support. It's not only easy to use but also offers implementations that perfectly suit my website. For any challenging implementations, the support team responded promptly and effectively. Special thanks to Hana, Raymond, and the technical team!”
THE LIMELY
Japan
“I have never experienced such exceptional customer service before. I'm not very tech-savvy, but a wonderful girl named Hana helped me resolve every issue and answered all my questions. With this level of dedication, I truly believe this app deserves to be ranked number one in Rewards & Loyalty Programs. Thank you so much!”
Sketchus
Germany
Just powerful features at a price that respects your stage and ambition
From onboarding to optimization, our team is here to guide you, solve challenges, and help you hit your goals
We'll handle the heavy lifting so you can move to Joy without downtime, data loss, or setup delays
Join the future of loyalty today. With our omnichannel platform, you can connect with customers across every touchpoint, reward their engagement, and build lasting relationships that drive growth.
Easily integrates with the tools you already use
Learn more
We help brands turn loyalty into ROI. Whether it's driving repeat purchases, reducing CAC, or increasing LTV — Joy makes it easy to measure what matters.
Singapore fashion brand The Tinsel Rack achieved 94% loyalty enrollment with Joy's seamless migration and sophisticated VIP tiers. Working with agency partner Deegix, they built an on-brand experience that drove 5,000+ loyalty orders and 56% redemption rate.Learn more
loyalty enrollment rate
assisted orders by Joy
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A premium mother & baby retailer transformed its customer experience — and achieved 43% assisted revenue — with Joy’s Shopify-native loyalty platform.Learn more
Loyalty-driven revenue
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operator satisfaction
How a leading UK gaming retailer moved off a fragile Magento setup and unlocked reliable, revenue‑tied loyalty with JoyLearn more
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redemption rate
reduction in CS tickets
How Levents wins 50K+ loyalty members with a dynamic VIP Tier systemLearn more
loyalty members enrolled
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loyalty participation rate
How Pots & Pans Pie Co. successfully migrated from Square to Shopify POSLearn more
loyalty members migrated
revenue growth in 2 months
evaluating apps vs Joy
How Korea Skincare migrated from Smile.io and gained quick growth with a multi-store loyalty programLearn more
members enrolled in 6 months
MoM sales growth
international stores
The Secret Behind Glamour Us' Loyalty Program Driving Engagement and SalesLearn more
reward redemption rate
MoM sales growth
members enrolled in 30 days
How Allbirds successfully migrated to Shopify and won big growth with advanced loyaltyLearn more
return on investment
MoM sales growth
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How Vinamilk grows their giant brand with a unified Omnichannel experienceLearn more
return on investment
customer engagements
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