Don't burn money on BFCM.
Turn it in to a profitable investment

97% of merchants lose money during BFCM due to wrong focus.
Discover the strategies that have helped 2000+ brands increase ROI by 3.5x

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BFCM 2025 Toolkit

Complete strategy package worth $2,000

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2 GUIDEBOOKS
1 EXCLUSIVE DEAL
3 CASE STUDIES
BFCM 2025 Toolkit Package

BFCM Headaches

The Scary truth No one tells you

60% budget burns on one-time customers

CAC increases 75% in Q4

Margin drops 40% due to price wars

82% Merchants miss ROI targets

Quick Poll: Which problem are you facing?

BFCM 2025 Knowledge

Read Before you burn Money

Elevate your marketing efforts with actionable BFCM insights

Set Up Your BFCM Loyalty in 15 Minutes
12 min readOctober 8, 2025

Set Up Your BFCM Loyalty in 15 Minutes

Turn Black Friday shoppers into repeat customers with this 15-minute loyalty setup guide for Shopify beauty and fitness brands. Real tactics from merchants who've increased retention by 40%+.

Read blog
7 Strategies to Promote Your BFCM Loyalty Program Effectively in 2025
9 min readOctober 2, 2025

7 Strategies to Promote Your BFCM Loyalty Program Effectively in 2025

Discover 7 strategies to promote your BFCM loyalty program in 2025. Learn how to boost sign-ups, referrals, and customer retention with actionable tactics

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Why 87% of Merchants Fail at BFCM: A Strategic Analysis
9 min readSeptember 26, 2025

Why 87% of Merchants Fail at BFCM: A Strategic Analysis

The uncomfortable truth about Black Friday Cyber Monday that no one talks about, and the retention-first strategy that changes everything.

Read blog

Loyalty ROI Calculator

Estimate how much a loyalty program can help you improve AOV, customer retention, CLTV, and average customer purchases this BFCM

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BFCM 2024 Case studies

2000+ Merchants have transformed.
What do they say?

Korean Skincare Product
Korean Skincare

$200K Loyalty Win over 2024 BFCM

Korean Skincare generated over $200,000 in Joy-powered sales (in the total of $5M sales), achieving 33 times its daily average sales.

33x
loyalty sales on peak day Nov 29
140%
Point bonuses
$200K+
BFCM sales attributed to loyalty
Singularu
€140K

BFCM sales attributed to loyalty

+83%
point redemption on BFCM
€16K
sales on Dec 17
Levents

"Joy has significantly boosted our revenue growth and enhanced the overall customer experience with our brand, especially through the 'Points-to-Rewards' program. The Joy team is always very supportive and responds immediately whenever Levents need help. They are willing to listen to improvement ideas and actually take action on them. We feel that they always put the customer first and work together with us to find the best possible solutions"

To Quang Vu

To Quang Vu

CIO | Levents

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Unlock BFCM 2025 Toolkit worth $2,000

Delivered by Joy team with a decade of assisting brands over the world to win BFCM

BFCM 2025 Toolkit Package
BFCM Loyalty Playbook
$500 value
3 Deep-dive BFCM Case Studies
$300 value
30% OFF for 6 months
$75-$1500 value
Complete Loyalty Checklist
$300 value
1-on-1 Strategy Consultation
$500 value

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Toolkit reveals

What's Inside Your BFCM 2025 Toolkit

Everything you need to turn BFCM from an expense into a profitable investment

3 Deep-dive Case Studies

3 Deep-dive Case Studies

Learn stories behind the BFCM success of Korean Skincare, Allbirds Korea, Singularu...

Complete Loyalty Checklist

Complete Loyalty Checklist

Step-by-step action plans covering pre-BFCM preparation, during and post-BFCM optimization strategies.

BFCM Loyalty Playbook

BFCM Loyalty Playbook

15-page strategy guide help you find loyalty insights, 5 quick campaigns to launch in minutes to boost retention post BFCM.

1-on-1 Strategy Consultation

1-on-1 Strategy Consultation

Personal 30-minute strategy session with a Joy retention specialist for your BFCM goals.

30% OFF for 6 months

30% OFF for 6 months

Receive the 30% off coupon for all Joy plans in 3 to 6 months (for old and new customers).

FAQs

Frequently asked questions

Start Your BFCM 2025
Success Today

Don't let BFCM become an expense. Turn it into a long-term investment.

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