Joy vs. Growave
Why focused merchants choose loyalty excellence over all-in-one confusion
Compare Joy with Growave and see why thousands of merchants choose a focused loyalty platform over all-in-one tools.
Thousands of leading brands migrated and see significant recovery
App store rating
10.000+
Active Merchants
Built exclusively for Shopify
Joy vs. Growave
A side-by-side look at features, pricing, and usage limits.
Pricing
Usage
Product scope
Reward rules
VIP tier system
Referral program
Membership
Social Rewards
Wallet passes
On-site touchpoints
Cart drawer redemption
Translation
Analytics
Custom API
On-demand customization
Support
How Joy and Growave compare for Shopify merchants
Growave and Joy serve different merchant needs. Here's an objective breakdown of how they compare.
1. All-in-One vs. Dedicated Loyalty
Growave's key strength is its all-in-one positioning: a single platform covering loyalty, product reviews, wishlists, Q&A, and Instagram UGC. This can reduce app stack complexity for merchants who need all these tools. Joy focuses exclusively on loyalty and referrals - offering more depth in reward rules, VIP tier logic, and loyalty-specific touchpoints.
2. Pricing & Usage
Growave offers tiered plans from $49/month (500 orders) to $999/month (unlimited). Joy's Ultimate plan at $499/month includes 7,000 orders. At the Plus tier ($499/month), Growave includes 3,000 orders with additional orders at $10/100; Joy includes 7,000 orders with additional at $5/100. For high-volume stores, Growave's Unlimited plan at $999/month removes order caps entirely.
3. Loyalty Features
Joy's Ultimate plan includes advanced reward conditions by product, collection, and customer segment, plus 30+ loyalty touchpoints, 30+ on-site loyalty touchpoints, cart drawer redemption, and custom API access. Growave's loyalty module covers standard points and VIP tiers, with API and advanced customization more limited.
4. Support
Joy offers 24/7 live chat. Growave provides email and chat support.
Pots & Pans Pie Co. recovered 10% sales in 2 months
Pots and Pans Pie Co. migrated 14,000+ loyalty members to Joy with zero data loss. After evaluating 13 apps, they chose Joy for its migration support and depth of features, recovering 10% in revenue within two months.
Learn moreloyalty members migrated
revenue growth in 2 months
evaluating apps vs Joy
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See Our Dedication to Help Brands Move
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1,000+
Brands Successfully Migrated to Joy
10%
Average Sales Recovery Within First 2 Months
2 Weeks
Average Time to Launch Your New Program
Join Industry Leaders Who Chose Joy to Drive Growth
Your competitors already have a loyalty program
10,000+ Shopify brands use Joy to turn one-time buyers into repeat customers. Free plan available - install in 5 minutes and launch today.
What Makes Joy Stand Out
Four capabilities competitors struggle to match - built for modern Shopify merchants
Reward Programs
Flexible points earning for purchases, reviews, birthdays, social actions and more - with anti-cheat controls built in.
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VIP Tiers
Create dynamic VIP tiers based on spending or points. Custom thresholds, ongoing discounts, and automatic Shopify sync.
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Social Rewards
Automatically reward customers for Instagram story mentions, follows, comments, and reviews - turning UGC into loyalty.
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Wallet Passes
Let customers carry their loyalty card in Apple Wallet or Google Wallet with real-time point updates and push notifications.
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