Why merchants choose native Shopify compatibility over legacy

Why future-ready merchants choose native Shopify compatibility over legacy limitations

How Joy's modern architecture outdelivers Rivo’s owned and developed customer account approach

1. The Growth Ceiling Problem

Rivo's $499 monthly plan caps you at just 2,500 orders with no extension options – a hard limit that forces growing merchants to upgrade to their expensive Enterprise plan ($1999+/mo) after exceeding limit. Joy delivers 7,000 monthly orders at the same price point, with additional rates for additional volume. When your business scales, Joy scales with you instead of forcing upgrading to a higher plan.

2. Strategy vs Code: Why Expertise Matters

Rivo's developer-focused team builds features, but Joy's business consultants build results. While Rivo can fix technical issues, Joy's loyalty experts understand retention strategy, program optimization, and growth planning. This difference shows in real outcomes.

3. Advanced Logic vs Basic Functionality

Joy's sophisticated rule engine enables complex customer targeting based on purchase history, product categories, and behavioral patterns – capabilities Rivo simply doesn't offer. Instead of Rivo's basic point accumulation, Joy allows personalized reward logic for VIP customers, first-time buyers, and seasonal shoppers.

4. The Legacy Account Trap

While Rivo markets itself as "built natively for Shopify," their custom account approach actually is not compatible with Shopify's latest UI updates and modern customer experience standards. Joy works seamlessly with both legacy and new Shopify customer accounts, ensuring your loyalty program evolves with the platform.