Thomas Nguyen

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Why B2B Loyalty Programs Are Essential for Success

Why B2B Loyalty Programs Are Essential for Success

The key to keeping customers is giving them great experiences. If they have a memorable time, they’re more likely to buy again, tell their friends, and engage with your brand. This applies to businesses selling to other businesses (B2B), too. But surprisingly, only 10% of the B2B companies really focus on keeping their existing customers, as Gartner reported. This means there’s a huge opportunity for businesses to use modern customer retention tools, such as B2B loyalty programs, to thrive. Le

The Ultimate Guide to Data-Driven Loyalty Programs

The Ultimate Guide to Data-Driven Loyalty Programs

Traditional loyalty programs are no longer enough to keep customers hooked. Today’s consumers expect more than just points and discounts—they crave personalized, meaningful experiences. The secret? Data. When used right, data can help you transform and optimize your loyalty programs into powerful engagement engines that make customers feel truly valued. In this article, we’ll dive deep into the fundamentals of data-driven loyalty programs, exploring how businesses can harness customer data to

CPG Loyalty Programs: How Top 8 Brands Drive Customer Retention

CPG Loyalty Programs: How Top 8 Brands Drive Customer Retention

With customers constantly switching between brands based on price, convenience, or availability on the shelf, the battle for consumer attention in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industries has become more intense. Since private labels are gaining ground and shoppers are tightening their budgets due to the cost-of-living crisis, top FMCG brands are finding innovative strategies to spread brand love. CPG loyalty programs are a crucial part of this strategy