Don't burn money on BFCM. Turn it in to a profitable investment
87% of merchants lose money during BFCM due to wrong focus.
Discover the strategies that have driven 2000+ brands to increase ROI by 3.5x
BFCM 2025 Toolkit
Complete strategy package worth $2,000
The Scary truth No one tells you
60% budget burns on one-time customers
CAC increases 75% in Q4
Margin drops 40% due to price wars
82% Merchants miss ROI targets
Quick Poll: Which problem are you facing?
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Loyalty ROI Calculator
Estimate how much a loyalty program can drive AOV, customer retention, CLTV, and average customer purchases this BFCM
Results
Fill out the form and click Calculate to see results
2000+ Merchants have transformed.
What do they say?
$200K Loyalty Win over 2024 BFCM
Korean Skincare generated over $200,000 in Joy-powered sales (in the total of $5M sales), achieving 33 times its daily average sales.
BFCM sales attributed to loyalty
Unlock BFCM 2025 Toolkit worth $2,000
Delivered by the Joy team with a decade of powering brands over the world to win BFCM
Thanks for an incredible BFCM 2025
The 2025 Toolkit offer has wrapped up. We're already gearing up something bigger for ambitious brands.
See you at BFCM 2026 🚀
What's Inside Your BFCM 2025 Toolkit
Everything you need to turn BFCM from an expense into a profitable investment
3 Deep-dive Case Studies
Learn stories behind the BFCM success of Korean Skincare, Allbirds Korea, Singularu...
Complete Loyalty Checklist
Step-by-step action plans covering pre-BFCM preparation, during and post-BFCM optimization strategies.
BFCM Loyalty Playbook
15-page strategy guide to surface loyalty insights, 5 quick campaigns to launch in minutes to increase retention post BFCM.
1-on-1 Strategy Consultation
Personal 30-minute strategy session with a Joy retention specialist for your BFCM goals.
30% OFF for 6 months
Receive the 30% off coupon for all Joy plans in 3 to 6 months (for old and new customers).
Frequently asked questions
- Absolutely. We're here to support you every step of the way, from training, setup or troubleshooting, you can book unlimited meetings until you're confident and ready.
- Email marketing and loyalty programs complement each other. Loyalty creates reasons for customers to return, while email is the channel to communicate rewards and offers. Combining both can increase repeat purchase rates by 3-5x.
- According to data from 500+ merchants, the average ROI break-even is 2-3 months. During BFCM, many brands see positive ROI in the first month due to high volume.
- Joy focuses on retention economics rather than just points/rewards. We drive brands to understand customer lifetime value and optimize the entire funnel from acquisition to advocacy.
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Don't let BFCM become an expense. Turn it into a long-term investment.
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