Joy vs. Smile
Why Shopify merchants choose Joy for reasonable price and rapid innovation
Compare Joy with Smile and see why thousands of merchants choose us for better value and faster innovation.
Thousands of leading brands migrated and see significant recovery
App store rating
10.000+
Active Merchants
Built exclusively for Shopify
Joy vs. Smile
A side-by-side look at features, pricing, and usage limits.
Pricing
Included orders
Additional usage fee
Platform
Reward rules
VIP tier system
Referral program
Membership
Social Rewards
Wallet passes
On-site touchpoints
Cart drawer redemption
Translation
Analytics
Custom API
On-demand customization
Account Manager
Support
How Joy and Smile compare for growing Shopify merchants
Smile and Joy are both dedicated loyalty platforms for Shopify. Here's how they differ across key dimensions.
1. Pricing & Usage
At the top tier, Joy's Ultimate plan is $499/month with 7,000 included orders and $5 per 100 additional. Smile's Plus plan is $999/month (billed annually) with 7,500 included orders - roughly 2× Joy's price for comparable order volume. Joy includes an account manager from the Advanced plan ($129/month), while Smile's account manager is only on Plus ($999/month) — Joy's price advantage at scale is significant.
2. Platform Focus
Joy is built exclusively for Shopify, which means tighter integration with Shopify's checkout, customer accounts, and app ecosystem. Smile supports Shopify as well as other e-commerce platforms, which can be an advantage for merchants operating on multiple storefronts.
3. Loyalty Features
Both platforms support points programs, referrals, and VIP tiers. Joy's Ultimate plan includes advanced reward conditions (product, collection, customer segment), 30+ on-site loyalty touchpoints and cart drawer redemption. Smile Growth and Plus plans include VIP tiers and unlimited integrations. API access is available in Joy's Ultimate plan and in Smile's Plus plan.
4. Support
Joy offers 24/7 live chat. Smile provides email and chat support with response times varying by plan.
Korean Skincare achieved 71.5% MoM sales growth over 6 months
Korean Skincare migrated from Smile.io to Joy in two weeks with zero disruption to loyalty members. After switching, they saw dramatic improvements in loyalty program engagement across 5 international stores.
Learn moremembers enrolled in 6 months
MoM sales growth
international stores
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See Our Dedication to Help Brands Move
We are committed to help you migrate while your data remains secured and your sales gets recovered promptly
1,000+
Brands Successfully Migrated to Joy
10%
Average Sales Recovery Within First 2 Months
2 Weeks
Average Time to Launch Your New Program
Join Industry Leaders Who Chose Joy to Drive Growth
Your competitors already have a loyalty program
10,000+ Shopify brands use Joy to turn one-time buyers into repeat customers. Free plan available - install in 5 minutes and launch today.
What Makes Joy Stand Out
Four capabilities competitors struggle to match - built for modern Shopify merchants
Reward Programs
Flexible points earning for purchases, reviews, birthdays, social actions and more - with anti-cheat controls built in.
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VIP Tiers
Create dynamic VIP tiers based on spending or points. Custom thresholds, ongoing discounts, and automatic Shopify sync.
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Social Rewards
Automatically reward customers for Instagram story mentions, follows, comments, and reviews - turning UGC into loyalty.
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Wallet Passes
Let customers carry their loyalty card in Apple Wallet or Google Wallet with real-time point updates and push notifications.
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