Joy vs. Smile

Why Shopify merchants choose Joy for reasonable price and rapid innovation

Compare Joy with Smile and see why thousands of merchants choose us to optimize spend and drive sustainable growth

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Customer avatar
Customer avatar

Thousands of leading brands migrated and see significant recovery


4.9

App store rating

10.000+

Active Merchants

Built exclusively for Shopify

Joy vs. Smile

Joy vs. Smile

See how Joy compares to Smile and why we offer the best value for your business.

Joy logo

Pricing

$499+ USD/month

Usage

7,000 monthly free orders $5 per 100 additional orders

Shopify embed

Built exclusively for Shopify

Reward rules

Advanced Customer, Order, Product, Collection conditions

VIP tier system

Custom reassessment and ongoing discount

Checkout extensions

5 dynamic extensions

Cart drawer redemption

Custom API

On-demand customization

Account Manager

Support

24/7 live chat support with agents

Why smart merchants choose lean operations over costly complexity

When your loyalty program needs to grow without breaking the bank: How Joy's lean operations and agile development outpace Smile's costly, slow approach

1. The Hidden Cost of Growth

Smile's multi-platform model creates a costly problem: as your loyalty program grows, so do their infrastructure expenses. Maintaining separate data systems for each platform drives up server and storage costs that get passed directly to you through premium pricing ($999 vs Joy's $499). Joy's Shopify-native architecture eliminates this overhead entirely, keeping costs predictable as you scale.

2. Speed Beats Size Every Time

While Smile spreads resources across multiple platforms, Joy's focused approach enables rapid feature rollouts. When Shopify releases new capabilities, Joy implements them within weeks. This agility difference becomes crucial when you need loyalty features that integrate with Shopify's latest innovations.

3. Advanced Rule Engine vs Basic Point Systems

Joy's sophisticated rule engine enables complex customer targeting based on purchase history, product categories, and behavioral patterns – capabilities that Smile simply doesn't offer. Instead of Smile's one-size-fits-all approach, Joy allows merchants to create personalized reward logic for VIP customers, first-time buyers, and seasonal shoppers.

4. The Bottom Line

Why pay twice as much for slower service? Joy's streamlined approach delivers enterprise-grade loyalty capabilities, rapid innovation, and dedicated support at $499 – proving that efficient operations beat expensive infrastructure every time.

Korean Skincare achieved 71.5% MoM sales growth over 6 months

When Korean Skincare migrated from Smile.io, the switch to Joy took two weeks, with zero customer loss during migration...

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56K+

members enrolled in 6 months

71.5%

MoM sales growth

5+

international stores

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See Our Dedication to Help Brands Move

We are committed to help you migrate while your data remains secured and your sales gets recovered promptly

1,000+

Brands Successfully Migrated to Joy

10%

Average Sales Recovery Within First 2 Months

2 Weeks

Average Time to Launch Your New Program

Join Industry Leaders Who Chose Joy to Drive Growth

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Ready to switch to smarter loyalty?

We help +1000 enterprises worldwide migrate to Joy while securing your valuable customer data and loyalty history, with minimal disruption to your operations.

Essential Features For Your Brand

Explore our platform with our guided demo — complete with expert insights and real-time answers to your questions

Image VIP Tiers

VIP Tiers

Create exclusive membership levels with progressive benefits to drive customer lifetime value.

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Image Referrals

Referrals

Turn your best customers into brand advocates with powerful referral incentives.

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Image Integrations

Integrations

Connect with your entire tech stack including email, SMS, and analytics platforms.

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Image POS Extension

POS Extension

Unified loyalty experience across online and offline channels with native POS support.

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Frequently asked questions