Why Shopify merchants choose Joy for reasonable price and rapid innovation
Compare Joy with Smile and see why thousands of merchants choose us to optimize spend and drive sustainable growth



Thousands of leading brands migrated and see significant recovery
App store rating
10.000+
Active Merchants
Built exclusively for Shopify

Joy vs. Smile
See how Joy compares to Smile and why we offer the best value for your business.



Pricing
Usage
Shopify embed
Reward rules
VIP tier system
Checkout extensions
Cart drawer redemption
Custom API
On-demand customization
Account Manager
Support
Why smart merchants choose lean operations over costly complexity
When your loyalty program needs to grow without breaking the bank: How Joy's lean operations and agile development outpace Smile's costly, slow approach
1. The Hidden Cost of Growth
Smile's multi-platform model creates a costly problem: as your loyalty program grows, so do their infrastructure expenses. Maintaining separate data systems for each platform drives up server and storage costs that get passed directly to you through premium pricing ($999 vs Joy's $499). Joy's Shopify-native architecture eliminates this overhead entirely, keeping costs predictable as you scale.
2. Speed Beats Size Every Time
While Smile spreads resources across multiple platforms, Joy's focused approach enables rapid feature rollouts. When Shopify releases new capabilities, Joy implements them within weeks. This agility difference becomes crucial when you need loyalty features that integrate with Shopify's latest innovations.
3. Advanced Rule Engine vs Basic Point Systems
Joy's sophisticated rule engine enables complex customer targeting based on purchase history, product categories, and behavioral patterns – capabilities that Smile simply doesn't offer. Instead of Smile's one-size-fits-all approach, Joy allows merchants to create personalized reward logic for VIP customers, first-time buyers, and seasonal shoppers.
4. The Bottom Line
Why pay twice as much for slower service? Joy's streamlined approach delivers enterprise-grade loyalty capabilities, rapid innovation, and dedicated support at $499 – proving that efficient operations beat expensive infrastructure every time.
Korean Skincare achieved 71.5% MoM sales growth over 6 months
When Korean Skincare migrated from Smile.io, the switch to Joy took two weeks, with zero customer loss during migration...
Learn moremembers enrolled in 6 months
MoM sales growth
international stores
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See Our Dedication to Help Brands Move
We are committed to help you migrate while your data remains secured and your sales gets recovered promptly
1,000+
Brands Successfully Migrated to Joy
10%
Average Sales Recovery Within First 2 Months
2 Weeks
Average Time to Launch Your New Program
Join Industry Leaders Who Chose Joy to Drive Growth

















Ready to switch to smarter loyalty?
We help +1000 enterprises worldwide migrate to Joy while securing your valuable customer data and loyalty history, with minimal disruption to your operations.
Essential Features For Your Brand
Explore our platform with our guided demo — complete with expert insights and real-time answers to your questions

VIP Tiers
Create exclusive membership levels with progressive benefits to drive customer lifetime value.
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Integrations
Connect with your entire tech stack including email, SMS, and analytics platforms.
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POS Extension
Unified loyalty experience across online and offline channels with native POS support.
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