Your customer just placed their third order. They earned points. They might have unlocked a new VIP tier.
But they have no idea.
They log into their Shopify account to check their order status. It's there — shipping, tracking, order history. The things Shopify built for them. But your loyalty program? It lives somewhere else. A separate tab they have to remember to visit. A popup widget they have to find and click. A page they'll probably never navigate to.
That's the gap most loyalty programs fall into. The customer is already in the right place — their account, their hub, their relationship with your store. Your loyalty program just isn't there.
That changes now.
Your loyalty program, where your customers already are
Joy's Loyalty Hub is a full-page loyalty experience that lives natively inside Shopify New Customer Accounts.
When a customer logs in to check their order, they now see their complete loyalty dashboard — points balance, available coupons, ways to earn, VIP tier progress, referral link, wallet pass, and activity history — all in one place, without leaving their account.
No separate loyalty page. No popup to hunt for. No "go here to see your rewards" in an email. It's just there.
Step 1 — Shopify adds the Loyalty Hub to the customer account. The extension renders as a full-page block inside the native Shopify customer account interface (`customer-account.page.render`). Customers see it immediately when they log in.
Step 2 — Customers see everything in one glance. Eight loyalty sections are displayed in a clean, responsive layout: Points Balance, My Coupons, Ways to Earn, Ways to Redeem, VIP Tiers, Referral Program, Wallet Pass, and Activity History.
Step 3 — You control what shows and in what order. In Joy Admin, go to On-site content → Loyalty Hub. Drag sections to reorder them. Toggle sections on or off. Upload a hero banner image with configurable position and height. The Loyalty Hub reflects your brand and prioritizes what matters most to your customers.
Why this matters right now
Shopify is moving merchants to New Customer Accounts. Legacy customer accounts — the old default — are being deprecated. The loyalty popup widget that worked on legacy accounts doesn't work in the new paradigm.
The Loyalty Hub is Joy's native answer to New Customer Accounts. It's not a workaround or a patch. It's a purpose-built experience designed for how Shopify works today.
For merchants already on New Customer Accounts, this solves a real problem that's been sitting in the background: loyalty programs that were invisible to customers who logged in expecting to see everything about their relationship with your store.
The Loyalty Hub is available on all Joy plans.
Every account page visit becomes a loyalty moment
There's a compounding effect when loyalty is embedded in the right place.
Customers check their order status — they see their points. They're 200 points away from their next reward. Now they know. Now they might place that next order sooner.
Customers check their shipping — they see their VIP tier. They're one purchase away from Gold. Now they care.
This is what ambient loyalty looks like. Not a separate destination. Not a scheduled email. Just loyalty showing up in the moments customers are already paying attention.
The Loyalty Hub turns every account page visit into a loyalty touchpoint — without any extra effort from you or your customers.
Ready to turn retention into real growth?
Join the future of loyalty today. With our omnichannel platform, you can connect with customers across every touchpoint, reward their engagement, and build lasting relationships that drive growth. Request a demo or get started free.
