AI Agent
Your AI-powered loyalty |
Joy AI works alongside you — analysing your store, recommending strategies, and helping you build a loyalty program that drives retention and revenue. And when you need a human touch, our support team picks up right where AI left off.
loved by 10,000+ customers
See how Joy AI of assistance
Watch how Joy AI works alongside you — from getting to know your store to driving retention.
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How Joy AI helps you
Speedy setup
Set up your loyalty program faster with AI
Joy AI automatically detects your store's industry, products, and brand — then recommends a tailored loyalty program with prefilled forms for you to review. If it can't detect your niche, it asks. Fashion brand? Pet store? It knows the playbook.
Industry-smart defaults — 9 industry templates (Fashion, Beauty, Pet Supplies, Food & Beverage, and more) with suggested earning rates and tier structures.
Form prefill — Say "Create a birthday points program" and the AI prepares the form. Review every field, tweak, then save.
Expert skills on demand — Loyalty strategist, retention expert, campaign advisor, revenue optimizer — loaded when you need them.
You stay in control — The AI suggests, you decide. Every change requires your review and approval before anything goes live.
Canvas planner
Brainstorm your loyalty strategy together with AI
Think of Canvas like a shared Markdown doc between you and your AI loyalty expert. The AI writes structured strategy documents — with headings, tables, bullet points — and you read, edit, and refine them just like editing a doc. When you're happy, apply it.
Structured like Markdown — Headings, tables, numbered sections. Point Economics with cashback tables, VIP tier breakdowns, referral reward structures — easy to read and edit.
Edit before applying — It's a live document. Change tier names, adjust point values, rewrite the referral offer — the AI updates the rest to match.
Shared context — Canvas is visible to your support team too. When they step in, they see the full strategy you've built — no repeating yourself.
One-click apply — Click "Apply Settings" and Joy opens each form prefilled for you to confirm in-app before saving.
Program health
Get more from your app with best practices
Joy AI helps you pull the most out of the app by auditing your setup against best practices. It scores your program across Setup, Touchpoints, Engagement, and Performance — then tells you exactly what to improve and why.
Best-practice audit — 16 checks across 4 categories, each based on what top-performing loyalty programs do. See where you're strong and where you're leaving value on the table.
Scored progress bars — See exactly where you stand: Setup 6/6, Touchpoints 1/4, Engagement 4/5, Performance 2/6. Know your gaps at a glance.
Specific recommendations — Each failed check comes with a concrete next step: "Add a loyalty page to improve discoverability" or "Enable birthday rewards to boost repeat purchases by ~15%."
Run anytime — Check health after launch, after a sale, or before a campaign. Track improvement over time.
Ask & navigate
Get to know the app with ease
Skip browsing through menus and docs. Ask Joy AI anything about the app — it queries our documentation, understands your context, and gives you a clear answer right there. No tab-switching, no searching.
Instant answers from docs — Ask "How do I set up a referral program?" or "What does breakage mean?" and Joy AI pulls the answer from our documentation instantly.
Navigate anywhere — Say "Go to VIP tiers" or "Show me referral settings" and the AI takes you straight to the right page. No more hunting through menus.
Context-aware help — On the Analytics page, it explains your metrics. On Programs, it suggests improvements. It knows where you are and what you need.
Human support when you need it — AI handles routine questions so our team can focus on what matters — advanced customisation, on-brand configuration, and strategic guidance.
Expert skills
It speaks business, not just setup
Joy AI isn't a configuration wizard — it's a business partner. It understands retention economics, knows your industry benchmarks, and recommends strategies based on what actually drives repeat revenue. Ask it business questions, get business answers.
Loyalty strategist — "What cashback rate maximises repeat purchases without killing margins?" It runs the math, not just the form.
Retention expert — "Why are customers dropping off after order #2?" It analyses your data, benchmarks against your industry, and recommends specific fixes.
Campaign advisor — "What should I run for BFCM?" It suggests 2x point campaigns, holiday sequences, and referral blitzes — with timing and targeting.
9 industry playbooks — Fashion, Beauty, Pet, Food, Health, Jewelry, Home, Sports — each with benchmarks and strategies that work in your vertical.
Frequently asked questions
What does the AI Agent actually do?
It's a multi-agent system with specialist agents and expert skills. It discovers your store, writes a complete loyalty strategy to Canvas, prefills every form for you to review, runs program health audits, and answers questions about your data. Think of it as a loyalty expert that knows your store inside out.
What are the expert skills?
Joy AI loads specialist skills on demand: loyalty strategist (program design, point economics), retention expert (churn analysis, repeat purchase benchmarks), revenue optimizer (AOV growth, cashback tuning), campaign advisor (BFCM, holiday, birthday campaigns), industry playbooks (Fashion, Beauty, Pet, Food, Health, Jewelry, Home, Sports, and more), analytics interpreter (ShopifyQL queries), integration advisor (Klaviyo, Zapier, etc.), and troubleshooter (issue diagnosis, order points debugging).
What is Canvas?
Canvas is a markdown-style document workspace inside the AI assistant. The AI drafts structured strategy documents — Point Economics, VIP Tier Optimization, Redemption Tiers, Referral Program, Implementation Roadmap — that you can read, edit, and refine like a shared doc. When you're happy with the plan, click "Apply Settings" to configure everything automatically. Your support team can also see your Canvas to provide better, more personalised help.
Can the AI make changes without my approval?
Never. When the AI recommends a change, it prepares a form prefill card with all the details — you see exactly what will change before clicking "Apply." For larger strategies, the AI drafts a full plan in Canvas for you to review and edit. Nothing changes in your store until you approve it.
What is Program Health?
A scored audit across 4 categories with 16 checks: Setup (earning programs, tiers, referral), Touchpoints (widget, loyalty page, product page points), Engagement (live mode, notifications, custom branding), and Performance (redemption rate, revenue, member activity). Each failed check suggests a specific AI prompt to fix it.
How does form prefill work?
Say something like "Create a birthday points program giving 200 points" and the AI prepares the form. You'll see a preview card in chat with an "Apply" button. Click it, and Joy navigates you to the form with every field pre-filled. Review, adjust if needed, and save.
Does the AI work with Shopify data?
Yes. The Shopify Agent has 65 tools for reading and managing Shopify data — products, customers, orders, metafields. The Analytics Agent runs ShopifyQL queries directly. All data stays in your Shopify store.
Does AI replace human support?
Never. AI handles routine questions and setup so our human support team can spend more time on what matters — world-class customisation, on-brand configuration, and personalised strategic guidance. Everything you brainstorm with the AI is saved in Canvas, so when our team steps in, they have full context and can help you even better.
Can I use the AI after initial setup?
Absolutely. Use it for ongoing optimization — run health checks, ask about customer data, plan seasonal campaigns, audit your retention metrics, get referral program recommendations, and adjust programs based on performance. The AI remembers your store context across every conversation.
Explore more features
“We understand there are infinite possibilities to power AI with our work. We're actively building on-brand content translation, an AI-powered widget designer, scheduled health audits and reports, and connections to tools like Claude, ChatGPT, and OpenAI. This is just the beginning — and so much more is coming soon.”
— The Joy Team
Start vibe-working your retention
Joy AI helps you set up, optimise, and grow your loyalty program — with expert recommendations, not just configuration. Free plan available.
