Social rewards

Turn social engagement into repeat customers

Social rewards for Shopify — reward customers for Instagram comments, story mentions, and engagement. Auto-reply, auto-DM reward links, and turn every interaction into repeat purchases.

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Joy social rewards dashboard showing Instagram comment rewards and auto-reply settings

What's included

Everything you need for social rewards

Turn Instagram engagement into loyalty points with comment rewards, auto replies, direct messages, and story mention detection.

Account linking

Let customers link their Instagram account

Customers can optionally connect their Instagram — just like leaving a birthday. This enables automatic point crediting when they comment or mention your brand. Without it, all Instagram automation still works perfectly.

Optional, not required — auto-reply, auto-DM, and story detection work for everyone, linked or not.

Auto credit points — when linked, points are automatically added to their account for social actions.

Track advocates — see which customers drive the most engagement and reward them accordingly.

Simple one-tap connect — customers link their Instagram from the loyalty page or account page. Takes 5 seconds.

Privacy-first — only links their public handle. No access to private posts, DMs, or followers.

Comment rewards

Turn Instagram comments into loyalty points

Customers comment on your Instagram post, Joy detects it, awards points, and replies — all automatically. You set the keywords, point values, and which posts qualify.

Keyword triggers — set specific keywords or phrases that qualify a comment for rewards.

Points per comment — define how many points customers earn for each qualifying comment.

Duplicate detection — prevent the same customer from earning multiple times on one post.

Post targeting — choose which posts activate comment rewards or enable it for all posts.

Joy social rewards — comment-to-earn on Instagram posts

Auto reply

Automatically reply to qualifying comments

The moment a customer leaves a qualifying comment, Joy replies publicly with a branded message. Acknowledge them, tell them what they earned, and link them back to your store.

Custom reply templates — write branded reply messages that match your tone and voice.

Conditional replies — different replies based on the keyword or phrase the customer used.

Include reward info — tell the customer how many points they earned right in the reply.

CTA links — direct commenters to your store, loyalty page, or a specific product.

Auto DM

Send reward links via direct message

After a qualifying comment, Joy DMs the customer their personal reward link — name, points earned, and a deep link to your store with the reward pre-applied. Private, personalized, and immediate.

Instant delivery — reward links sent within seconds of a qualifying comment.

Personalized messages — include the customer's name and reward details in each DM.

Deep links — link directly to your store with the discount or points auto-applied.

Tracking built in — know which DMs convert to store visits and purchases.

Joy social rewards — auto DM reward links to Instagram commenters

Joy social rewards — story mention detection and automatic rewards

Story mentions

Reward customers who mention you in their stories

A customer tags your brand in their story. Joy detects it, verifies the mention, and credits their points — automatically. Your customers' organic content becomes a loyalty channel.

Automatic detection — Joy monitors for story mentions of your Instagram handle in real time.

Points or discounts — reward story mentions with loyalty points, discounts, or store credit.

UGC amplification — encourage more customers to share your products in their stories.

Mention history — track all story mentions and the rewards issued for each one.

Story reply

Auto reply to story mentions

Joy replies to story mentions instantly — a thank-you message with their reward details and a link to redeem. The customer feels seen, and you close the loop without lifting a finger.

Thank-you messages — send a branded thank-you reply the moment a story mention is detected.

Reward notification — include the reward amount and a link to redeem it in your store.

Re-share prompt — encourage the customer to keep sharing with a bonus reward offer.

Brand consistency — customize reply templates to match your voice and visual style.

Joy social rewards — auto reply to Instagram story mentions with rewards

Shopify Flow

Automate social rewards with Shopify Flow

Every social action in Joy triggers a Shopify Flow event. Build custom automations — reply to an Instagram comment, send a DM, tag the customer, notify your team, or trigger actions in Klaviyo, Gorgias, or any connected app.

Reply to Instagram comment — use Flow to send a custom reply when a customer comments on a specific post or campaign.

Send Instagram DM — trigger a personalized DM with reward details, product links, or thank-you messages via Flow.

Tag and segment — auto-tag customers in Shopify based on social engagement level. Build segments for your best advocates.

Cross-app workflows — connect social events to Klaviyo email flows, Gorgias tickets, Slack notifications, or any Flow-compatible app.

Frequently asked questions

How do social rewards work with Instagram?

Joy connects to your Instagram Business account. When customers comment on your posts using trigger keywords or mention your brand in their stories, Joy automatically detects the engagement, matches it to a loyalty account, and awards points or discounts. Everything happens in real time.

What types of social engagement can I reward?

You can reward Instagram post comments (with keyword triggers), story mentions of your brand, and social follows. Each engagement type has its own point value and rules — you control exactly what earns rewards and how much.

How does the auto-reply feature work?

When a customer leaves a qualifying comment on your Instagram post, Joy sends an automatic reply acknowledging their comment and telling them about their reward. You write the reply templates and set conditions for when they trigger.

What are auto DM reward links?

After a customer earns a social reward, Joy sends them a direct message with a personalized link to your store. The link can include an auto-applied discount or direct them to your loyalty page to see their points balance.

Can customers earn rewards from story mentions?

Yes. When a customer tags your brand in their Instagram story, Joy detects the mention and awards them points or a discount. You can also set up an automatic reply thanking them and sharing their reward details.

Does this work alongside other Joy loyalty programs?

Yes. Social rewards run independently alongside points, VIP tiers, membership, and referral programs. A customer can earn points from an Instagram comment and still earn points from purchases, referrals, and other actions.