The mechanics that grow every basket.
Every rule gives customers a concrete reason to add one more item before they reach the checkout.
Rewards at spend thresholds
Set a spend level that unlocks a reward, so customers add one more item to reach it instead of stopping at their current total.
Bonus points on bigger orders
Award point multipliers when an order clears a set value, turning a fuller basket into more earned rewards for the customer.
Free shipping and gift unlocks
Redeem points or a spend level for free shipping or a free product, the classic nudge that pushes a cart past the line.
Rules that reward add-ons
Earning conditions by product and collection let you reward the bundles and add-ons that raise each order's total.
Best-in-class loyalty, ready for any brand
Joy gives your Shopify store a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards, run by your rules. Its rule engine sets earning and redemption conditions by order, product, and collection, so spend thresholds, point multipliers, and free-shipping unlocks work together to lift every checkout. VIP tiers give bigger spenders a reason to keep climbing, turning one large order into a repeat habit.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy raises average order value with spend-based mechanics: reward thresholds that unlock at a set order total, bonus point multipliers on larger orders, and free-shipping or free-product redemptions. Each one gives customers a concrete reason to add one more item before checkout.
Yes. Joy's rule engine sets earning and redemption conditions by order value, so you can unlock free shipping, a free product, or a discount once a cart passes the threshold you choose.
They do. VIP tiers reward customers who reach a spend or points milestone, so bigger spenders keep climbing for better perks. VIP tiers are available on the Advanced plan and up.
Yes. With 30+ earning actions, you can award point multipliers when an order clears a set value, so a fuller basket earns more toward the customer's next reward.
Joy reaches customers across 30+ touchpoints, including the cart drawer, product page, pop-up, and checkout, so the incentive to add one more item appears right where the order total is decided. Cart-drawer redemption is available on the Advanced plan and up.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews