Loyalty for your industry, and your goal
Great loyalty adapts to how you sell and what you want to move. Pick your industry or the outcome you're chasing — Joy shapes the program around it.
By industry
Loyalty tuned to your category.
Fashion & ApparelFashion moves on newness and identity. Joy turns first-time buyers into a members club — early access to drops, VIP tiers, and a loyalty page styled in your brand, not ours.Beauty & CosmeticsBeauty runs on replenishment and routine. Joy turns a first order into a standing regimen — rewarding reorders, reviews, and Instagram shares, all on a loyalty page as polished as your brand.Jewelry & AccessoriesJewelry sells on occasion, meaning, and trust. Joy turns a single milestone purchase into a members-only relationship, with VIP tiers, anniversary rewards, and referrals that spread by gift.Food & BeverageFood and beverage sells on frequency. Joy turns a first order into a standing habit — points that add up fast on the things people buy weekly, referrals for what they love to share, and one balance across your online store and Shopify POS.Sports & OutdoorOutdoor brands run on belonging, not discounts. Joy rewards the adventure photos, referrals, and reviews your customers already post, turning first-time gear buyers into advocates who recruit the whole community.
By use case
Loyalty aimed at your outcome.
Increase Repeat RateRepeat customers cost less to reach and spend more each visit. Joy pulls them back with points that build toward rewards, win-back offers for lapsing customers, and automated nudges that land before they drift away.Increase AOVMore revenue per checkout starts with a reason to add one more item. Joy uses spend thresholds, tiered rewards, and point multipliers to pull each order past its usual total.Build CommunityCommunity is the cheapest reach you'll ever build. Joy turns one-time buyers into advocates who post, refer, and bring the next customer with them — automatically.Post-Purchase EngageThe days after delivery decide whether a customer comes back. Joy keeps your brand and their point balance on their phone, then re-engages on the touchpoints they already visit to pull the next order forward.OmnichannelYour customers move between your online store and the counter without thinking about it. Joy gives them one loyalty program that follows — a single balance to earn and redeem online or in-store, carried on Apple and Google Wallet.
Stop being ordinary. Start leading
20,000+
Brands run loyalty on Joy
4.9★
Shopify App Store rating
1,689
Merchant reviews