One program, wherever the sale happens.
From your online cart to the in-store counter, Joy keeps one loyalty program connected, real-time, and on-brand.
One balance, online and in-store
Joy runs a single point balance across your online store and Shopify POS. Customers earn at online checkout and redeem at the counter in real time, on the same account.
Wallet passes go everywhere
Apple Wallet and Google Wallet passes carry each member's live point balance in their pocket, so the loyalty card is ready wherever your customer shops next.
30+ on-site touchpoints
Meet members on the cart drawer, product page, account page, pop-up, and checkout extensions (Ultimate plan, Shopify Plus) — one program surfaced across every step of the journey.
One brand across every channel
Your native loyalty page inherits your Shopify theme, and every widget carries your logo, colors, and reward names, so the experience stays yours online and in-store.
Best-in-class loyalty, ready for any brand
Joy gives Shopify merchants a best-in-class loyalty program that speaks your brand across every channel — points, VIP tiers, referrals, memberships, and social rewards, unified between your online store and Shopify POS. One point balance earns and redeems wherever your customer shops, carried on Apple and Google Wallet and surfaced across 30+ on-site touchpoints.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy runs one loyalty program on a single point balance that spans your Shopify online store and Shopify POS. Customers earn and redeem the same points at online checkout or at the in-store counter in real time, on one account.
Yes, on the Advanced plan and up. Joy is Shopify-native, so the counter shares the same balance as your online store. Staff apply and redeem points during in-person checkout, and the balance updates instantly across every channel.
Joy issues Apple Wallet and Google Wallet passes that display each member's live point balance. The pass travels with the customer, so their loyalty card is ready whether they buy online or walk into your store.
Joy surfaces across 30+ touchpoints — cart drawer, product page, account page, pop-up, and checkout extensions (Ultimate plan, Shopify Plus) — so members see their points at every step, not on a single page.
Yes. Your native loyalty page inherits your Shopify theme's fonts and colors, and every widget carries your logo, colors, and reward names, so the program reads as yours online and in-store.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews