Built for brands that sell a lifestyle, not just gear.
From social rewards to omnichannel points, Joy fits how outdoor communities actually shop and share.
Reward every adventure post
Joy detects Instagram story mentions, comments, and follows automatically, so every gear shot and trail photo your community shares earns points without manual tracking.
Tiers tied to activity level
Build VIP tiers that reward your most active members, with earning and redemption rules by customer, order, product, and collection.
One balance online and in-store
Shopify POS gives gear shops a single point balance across channels, so members earn and redeem the same whether they browse online or gear up at your counter.
A membership club for enthusiasts
Launch a paid membership so your core community pays for perks, from early access to member pricing, all styled in your brand.
Best-in-class loyalty, ready for any brand
Joy gives sports and outdoor brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform designed by your rules. Reward the adventure photos, reviews, and referrals that build your community, and carry one point balance across your online store, Shopify POS, and Apple or Google Wallet.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy turns your customers into advocates. It rewards the social posts, referrals, and reviews your community already shares, builds VIP tiers around activity level, and runs one point balance across your online store and Shopify POS, all styled in your brand.
Yes. Joy automatically detects Instagram story mentions, comments, and follows and turns them into reward events, so every trail photo and gear shot earns points with no manual tracking.
Yes. With Shopify POS, members keep one point balance whether they shop online or at your counter, so in-store gear buyers earn and redeem exactly like online shoppers.
Yes. Build VIP tiers with earning and redemption rules by customer, order, product, and collection, and launch a paid membership club for your core enthusiasts.
Yes. Joy runs on a native Online Store 2.0 loyalty page that inherits your theme's fonts, colors, and reward names, and every widget across 30+ on-site touchpoints carries your logo and colors.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews