Built to turn customers into a community.
Reward the actions that spread your brand, and let belonging keep them coming back.
Instagram mentions, auto-rewarded
Joy's social rewards detect Instagram story mentions, comments, and follows and grant points the moment they happen. Every tagged post becomes organic reach you earned, not ad budget you spent.
Reward the content they create
Points for reviews, follows, and user-generated content turn happy customers into a steady stream of social proof. The people who love your brand do your marketing, and Joy pays them for it.
Referrals that grow the base
Give advocates a link and reward both sides when a friend buys. Your community becomes an acquisition channel that widens with every order instead of every ad.
A members club they belong to
Paid memberships and VIP tiers create an inner circle worth staying in, with early access, member perks, and status kept by staying active. Belonging, not discounts, turns a customer into a regular.
Best-in-class loyalty, ready for any brand
Joy gives ambitious brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform built by your rules. Its social rewards automatically detect Instagram story mentions, comments, and follows, so advocacy earns points the moment it happens. Turn one-time buyers into a community that posts, refers, and brings the next customer with them.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy rewards the actions that build community — social posts, referrals, reviews, and repeat purchases — and wraps them in memberships and VIP tiers that create belonging. Every rewarded action doubles as reach, so your customers become a channel that brings the next ones in.
Yes. Joy's social rewards detect Instagram story mentions, comments, and follows, then grant points the moment they happen — no manual tracking or screenshots required. Advocacy becomes reach without anyone chasing it.
Joy gives your advocates a referral link and rewards both them and the friend they refer when that friend buys. Because the reward only lands on a real purchase, your community grows the customer base without growing ad spend.
Paid memberships and VIP tiers give customers an inner circle to belong to — early access, member perks, and status they keep by staying active. Belonging is stickier than a one-time discount, so members buy more often and stay longer.
Automatic social detection is built for Instagram — story mentions, comments, and follows are rewarded without manual work. For other platforms you can still reward advocacy through referrals, reviews, and Joy's 30+ earning actions.
Stop being ordinary. Start leading
Brands run loyalty on Joy
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