Built for high-frequency food and drink brands.
When customers buy every week, small rewards compound into serious lifetime value.
Reward every reorder
Points add up fast on the consumables people buy again and again, so a weekly habit turns into your most valuable customer.
One balance, online and in-store
Shopify POS and your online store share a single point balance, so a customer earns at your cafe or shop counter and redeems on the couch.
Referrals worth sharing
People talk about what they eat and drink. Referral rewards turn every loyal regular into a channel that brings in the next wave of buyers.
Build a regulars club
VIP tiers and a loyalty page in your brand give regulars a reason to keep the streak going and feel part of your community.
Best-in-class loyalty, ready for any brand
Joy gives food and beverage brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform designed by your rules. Reward the frequency that drives lifetime value, and give every regular one point balance across your online store and Shopify POS, plus Apple and Google Wallet passes that keep their balance in their pocket.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy rewards the frequency your category runs on. Customers earn points on every order, online or at your Shopify POS counter, and redeem them for discounts, free shipping, free product, or store credit, so a weekly habit compounds into repeat revenue.
Yes. Joy is Shopify-native, so Shopify POS and your online store share one point balance. A customer earns at the counter and redeems online, or the reverse, on a single loyalty account. Shopify POS is available on the Advanced plan and up.
Yes. Joy's referral program rewards both the advocate and the new customer, so the regulars who love what you make bring in the next round of buyers.
Yes. Joy's loyalty page is a native Online Store 2.0 page that inherits your theme, including fonts, colors, and reward names, and every widget across your 30+ on-site touchpoints carries your logo and colors.
Yes. Joy issues Apple Wallet and Google Wallet passes with live point balances, so your best customers see how close they are to their next reward every time they open their phone.
Stop being ordinary. Start leading
Brands run loyalty on Joy
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