Built for how fashion brands actually sell.
Repeat purchase is the whole game in apparel. Joy gives you the levers that move it — on your terms.
Early access to drops
Reward VIP members with first access to new collections and limited runs. Scarcity plus status turns a launch into a reason to stay enrolled.
VIP tiers that signal status
Silver, Gold, Platinum — spend and behavior move customers up, unlocking perks and discounts that make higher tiers worth chasing.
Rewards by collection & product
Set earning rules down to the collection or SKU — bonus points on full-price newness, not just end-of-season markdowns.
A loyalty page in your brand
A native Online Store 2.0 page inherits your theme — fonts, colors, and reward names — so the program looks like the label, not an app.
Best-in-class loyalty, ready for any brand
Joy gives fashion and apparel brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform designed by your rules. Reward the newness that drives full-price sell-through, and turn a single purchase into a wardrobe's worth of repeat orders.
Brands run loyalty on Joy
Revenue assisted by Joy
1,789 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
Boody Japan
Assisted orders in 4.5 months
Allbirds
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Songmont
Assisted revenue in 14 days
Glamour Us
MoM growth · 55% redemption
The Tinsel Rack
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
Coolvita
MoM growth · 40% redemption
Pots & Pans
Members · 10% revenue growth
Brewser
LTV of redeemers vs non-redeemers
You've gone above and beyond and exceeded our expectations as a partner.
The Motherswork
Loyalty-driven revenue
The Game Collection
ROI · 40% fewer CS tickets
Korean Skincare
MoM growth · 56K+ members
Frequently asked questions
Yes. Joy's rule engine sets earning by collection and product, so you can weight points toward full-price newness and away from discounted stock — protecting margin while driving repeat purchase.
Yes. Joy renders a native Online Store 2.0 loyalty page that inherits your theme's fonts, colors, and layout, plus on-brand widgets across 30+ touchpoints carrying your logo and reward names.
Yes. Gate early access, exclusive products, and member-only perks to VIP tiers, so the reason to reach and keep a tier is built into every launch.
Joy is built exclusively for Shopify — native theme pages, checkout extensions on the Ultimate plan for Shopify Plus stores, POS, and Shopify customer accounts, so loyalty runs everywhere your customers already shop.
Joy is free to start on Shopify, with paid plans that scale as you grow. Every plan keeps the program fully on-brand.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews