Built to grow your repeat rate, order after order.
Every mechanic in Joy is tuned to earn the next order, not just the first.
Points that earn the next order
Every order builds a balance toward discounts, free shipping, free product, or store credit — a standing reason to come back and spend again.
Expiration nudges that create urgency
Set points to expire and customers get a deadline to act. A time-boxed balance turns a dormant account into a reason to reorder this week, not someday.
Win-back rules by behavior
The rule engine sets earning by customer, order, product, and collection, so lapsing shoppers and high-value segments get the offer that brings them back.
Live balances, automated nudges
Apple Wallet and Google Wallet passes carry a live point balance in your customer's pocket, and Shopify Flow automates the notifications that pull them back to buy.
Best-in-class loyalty, ready for any brand
Joy is a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform you shape by your rules. To lift repeat rate, put earning across 30+ on-site touchpoints, target win-back rules by customer and order, and let wallet passes and Shopify Flow carry every balance and nudge back to the shopper. The result is a second, third, and fifth order that would not have happened on its own.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy gives customers a standing reason to return: every order earns points toward discounts, free shipping, free product, or store credit. Expiration deadlines, win-back earning rules, and automated wallet and Shopify Flow notifications reach shoppers before they lapse and pull them back to buy again.
Yes. The rule engine sets earning and redemption conditions by customer, order, product, and collection, so you target lapsing segments with a specific offer. Pair it with Shopify Flow to automate the outreach the moment a customer goes quiet.
You set points to expire, which gives customers a clear deadline to redeem. A time-boxed balance turns a dormant account into a reason to reorder now rather than someday, without discounting your whole catalog.
Joy issues Apple Wallet and Google Wallet passes that show a live point balance in the customer's pocket, and the program surfaces across 30+ on-site touchpoints such as the cart drawer, checkout, and account page. Shopify Flow automates the notifications that bring shoppers back.
Yes. Joy runs on a native Online Store 2.0 loyalty page that inherits your theme's fonts, colors, and reward names, and every widget carries your logo and colors. Customers see your brand, not ours, at every step back to a repeat order.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
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