Made for the cadence of beauty and skincare.
Every reward maps to how a regimen actually works — reorder, review, share, repeat.
Reward every replenishment
Skincare and makeup run on refills. Set earning rules by product and collection so every reorder earns points and pulls the next one closer.
Turn results into proof
Beauty customers love showing results. Joy automatically detects Instagram story mentions, comments, and follows and awards points, and 30+ earning actions let you reward reviews too.
VIP tiers for your regulars
Give your most loyal a status worth reaching. Tiers can unlock perks like sampler sets, tester access, and early looks at new formulas.
A loyalty page styled luxe
Your native loyalty page inherits your theme (fonts, colors, reward names), so the program feels as premium as your packaging, not a bolt-on widget.
Best-in-class loyalty, ready for any brand
Joy gives beauty and cosmetics brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards in one platform designed by your rules. Reward the replenishment cadence that drives repeat revenue, and turn every review and Instagram share into proof that recruits the next customer. With Apple and Google Wallet passes, 30+ on-site touchpoints, and a native loyalty page in your theme, the program looks as premium as what you sell.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy rewards the replenishment cadence at the heart of beauty — points for every reorder, VIP tiers for your regulars, referrals, and social rewards for the posts customers already share. Earning rules by product and collection let you reward the routines that matter most to your margin.
Instagram is built in — Joy automatically detects story mentions, comments, and follows and awards points for each. Beyond that, 30+ earning actions and 30+ integrations let you reward reviews and other moments, turning the results customers share into proof that recruits new buyers.
Yes. Your native loyalty page is built on Shopify's Online Store 2.0 and inherits your theme (fonts, colors, and reward names), and every widget carries your logo and colors. The program looks as considered as your packaging, not a generic add-on.
Yes. Redemptions include free product, so samplers and testers work as rewards, and VIP tiers can gate early access to new launches for your most loyal customers. The rule engine controls who earns and redeems by customer, order, product, and collection.
Yes. Joy is Shopify-native across 30+ touchpoints (cart drawer, product page, account page, pop-up, and more), with Apple and Google Wallet passes that show live point balances. Shopify POS keeps one balance online and in-store on the Advanced plan and up, and checkout extensions are available on the Ultimate plan for Shopify Plus stores.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews