Built for the window that decides repeat revenue.
Every touchpoint after checkout is a chance to earn the next order sooner.
Your brand on their phone
Apple Wallet and Google Wallet passes carry a live point balance, so your brand and their rewards stay one tap away long after the box arrives.
Reward reviews and social posts
Award points for reviews and social posts. Joy detects Instagram story mentions, comments, and follows automatically, turning a good delivery into UGC and a repeat visit.
Meet them on every touchpoint
Loyalty follows the customer to the account page, order status, checkout, and Shopify POS in store, so points and rewards resurface wherever they return after buying.
Pull the next order forward
A visible points balance is a standing reason to return. Customers redeem for discounts, free shipping, free product, or store credit, so a reward is always waiting on the next order.
Best-in-class loyalty, ready for any brand
Joy gives Shopify brands a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards designed by your rules. The days after checkout are where it earns its keep: Apple and Google Wallet passes keep a live balance on the phone, social rewards turn delivery into UGC, and 30+ touchpoints resurface rewards on the account page and beyond. Turn one delivered order into the reason the next one comes sooner.
Brands run loyalty on Joy
Revenue assisted by Joy
1,689 reviews on Shopify
One platform, every way to reward
Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.
Reward every action, your way
Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.
- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both
Loyalty pages that look the part
Real Joy programs from real brands — every one unmistakably its own.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Assisted revenue in 14 days
MoM growth · 55% redemption
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
MoM growth · 40% redemption
Members · 10% revenue growth
You've gone above and beyond and exceeded our expectations as a partner.
Loyalty-driven revenue
ROI · 40% fewer CS tickets
MoM growth · 56K+ members
Frequently asked questions
Joy turns the post-purchase window into a retention channel. Apple and Google Wallet passes carry a live point balance on the customer's phone, social rewards convert Instagram mentions and comments into reward events, and 30+ touchpoints like the account page keep rewards in view until the next order.
Yes. Joy issues Apple Wallet and Google Wallet passes that show a live point balance, so your brand and the customer's rewards stay one tap away with no extra app to install.
Joy automatically detects Instagram story mentions, comments, and follows as reward events, and its rule engine adds 30+ earning actions across 30+ integrations, so you can award points for reviews and the actions that matter most after delivery.
On 30+ touchpoints, including the account page, order status, checkout, and Shopify POS in store, with one balance online and in person. Rewards resurface wherever your customer returns, so the program keeps re-engaging on its own.
A visible, growing point balance is a standing reason to come back. Customers redeem for discounts, free shipping, free product, or store credit, so a reward is always waiting on the next purchase.
Stop being ordinary. Start leading
Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews