About Glamour Us
Glamour Us is a well-established cosmetic store that has been serving the Chula Vista and San Diego communities for over 20 years. It has grown into a beloved destination for beauty enthusiasts looking for quality products at affordable prices.
The store offers a wide variety of popular brands such as NYX, L.A. Girl, Jcat, DUO, and Absolute New York, along with a selection of indie brands like Beauty Creations, Italia Deluxe, Moira, and BISSU. With over two decades of experience, Glamour Us continues to be the go-to place for all things beauty in the area.
Problems
Glamour Us focused only on customer care at their POS and didn’t have a solution to integrate loyalty programs for both online and offline shopping. Therefore, customers couldn’t earn points or receive rewards when shopping across both channels. This made it difficult for Glamour Us to manage their programs effectively. So Glamour Us wanted to connect customer data across both online – offline channels and create different loyalty programs to improve customer retention and increase lifetime value.
As a result, these two main priorities were brought to Joy:
- Importing points using customer ID from Shopify or even phone numbers
- Attracting new customers and getting customers to the 2nd and 3rd purchase
Effective Solutions for Real Results
1. Migrating existing customers data from other platforms to Joy
To help Glamour Us seamlessly integrate its loyalty program across both online and offline channels, we’re offering a migration solution. By migrating customer data from their existing system to our Joy Loyalty platform, Glamour Us can create a unified experience for their customers. This migration ensures that their loyalty program remains consistent and personalized across all touchpoints.
Joy supports multiple migration options:
- Customer Name: All customer names will be transferred exactly as they appear in your current system, ensuring personalization remains intact.
- VIP Tier: Customer tier data, including any VIP status or progress, is fully migrated, ensuring that loyal members retain their benefits.
- Birth Date: Keep all customer birth dates for special rewards and birthday campaigns.
- Email: Email addresses are migrated to maintain communication and ensure smooth engagement with customers in the loyalty program.
- Customer Status: Each customer’s current status will be transferred accurately, whether they are a member, guest, or have left the program.
- Point Balance: All point balances will be migrated seamlessly, preserving each customer’s accumulated points for future redemptions and rewards.
- Phone Numbers: Customer phone numbers will be migrated to maintain essential contact details.
From this, Glamour Us can easily transfer customer profiles, nothing will be lost during the transfer.
2. Gaining loyalty currency - A customer-friendly way to earn points
To attract and retain customers, loyalty points play a crucial role in Glamour Us strategy. A well-designed loyalty points system not only makes customers feel appreciated but also motivates them to return and shop more frequently. With Joy’s solution, Glamour Us can implement flexible, customer-friendly ways to earn and redeem points, helping achieve an impressive 55% reward redemption rate.
Some of the effective earning points programs of Joy that Glamour Us has adopted to achieve this high redemption rate include:
- Placing Orders: Every time a customer makes a purchase, they earn loyalty points. This encourages repeat shopping and strengthens their connection with the brand.
- Birthday Rewards: Glamour Us offers special birthday rewards, making customers feel valued on their special day. This creates loyalty and drives shopping during a memorable occasion.
- Google Reviews: Customers can earn points by leaving reviews on Google. This not only helps attract new customers but also increases the brand’s online visibility.
- Following on Social Media: Glamour Us encourages customers to follow their social media accounts on platforms like Facebook, TikTok, Instagram, and YouTube. This strengthens the connection between the brand and its customers, while building a loyal community.
Because of these diverse earning point strategies, Glamour Us not only retains its existing customers but also attracts new ones, creating strong engagement and sustainable growth for the brand.
With the integrated online-offline program and the gaining loyalty points system, Glamour Us has achieved impressive results. The brand saw a 55% reward redemption rate and enrolled 60% of members within just 30 days. This strategy has not only enhanced customer engagement but also significantly boosted loyalty, allowing Glamour Us to connect with its customers more effectively across both channels and drive sustainable growth.
Final thought
Collaborating with Glamour Us has been a fantastic experience. Working together, we were able to align our goals and strategies, creating a partnership focused on enhancing customer relationships. The process was smooth and collaborative, and it’s been exciting to see how well their team embraced the changes. We truly enjoyed the opportunity to contribute to such a beloved brand, and we look forward to continuing this partnership as Glamour Us grows and strengthens its connection with its customers.
