CPG Loyalty Programs: How Top 8 Brands Drive Customer Retention

With customers constantly switching between brands based on price, convenience, or availability on the shelf, the battle for consumer attention in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industries has become more intense. Since private labels are gaining ground and shoppers are tightening their budgets due to the cost-of-living crisis, top FMCG brands are finding innovative strategies to spread brand love. CPG loyalty programs are a crucial part of this strategy

22 min read
CPG Loyalty Programs: How Top 8 Brands Drive Customer Retention
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Thomas Nguyen

Thomas Nguyen

Thomas Nguyen is the CTO of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tool.

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