Many businesses miss out on a huge opportunity because their referral landing page is bland, confusing, or just plain boring. Don’t let that be you! One of the fastest ways to create a winning referral landing page is by learning from the best.
In this article, you’ll find 9 best referral landing page examples out there to spark your creativity and how to design one that gets results.
Let’s get started!
9 Amazing Referral Landing Page Examples And How They Work So Well
A great referral page should do three things: explain how it works, convince people to join, and encourage them to share it with their friends. Here are 9 amazing referral landing page examples that have great results:
1. AllBirds
Allbirds is a sustainable footwear and apparel brand known for using eco-friendly materials such as wool and sugarcane in their products. The company emphasizes comfort, durability, and environmental responsibility in every step of its production.
How Allbirds runs its referral program
Allbirds offers a simple and attractive referral incentive: both the referrer and the friend receive $15 off their next order. This dual benefit encourages more users to participate in the referral program.
Why This Referral Landing Page Works Well
- Clean and Minimalist Design: The landing page is uncluttered, making it easy for users to focus on the key message.
- Strong and Clear CTA: The “Give $15 Off. Get $15 Off.” headline is bold, prominent, and immediately communicates the offer.
- User-Friendly Input Field: The email input field is straightforward, with a large, clearly labeled “Next” button that guides users through the process.
- Reinforcement of Brand Values: Below the referral section, the page highlights Allbirds’ sustainability approach, reinforcing its eco-conscious mission and encouraging users to share a brand they feel good about.
2. Google Workspace
Google Workspace is a collection of cloud-based productivity and collaboration tools, including Gmail, Google Docs, Google Meet, and Drive. It’s widely used by businesses and individuals to streamline communication and workflow.
How Google Workspace runs its referral program
Google Workspace Referral Program offers cash rewards for referring new users. Depending on the plan the referred user chooses, the referrers can earn between $8 to $23 per referral. The referees will get savings in their first year.
Why This Referral Landing Page Works Well
- Clear and Action-Oriented Headline: The headline “Earn rewards by referring to Google Workspace” immediately communicates the benefit and grabs attention.
- Step-by-Step Explanation: The “How it works” section clearly outlines the process, making it easy for users to understand and participate.
- Multiple CTAs: The “Join now” button is prominently displayed multiple times, ensuring users can take action quickly.
- Detailed FAQ Section: The comprehensive FAQ section addresses common questions and reduces any hesitation potential referrers might have.
- Clean and Professional Layout: The design is minimalist and professional, aligning well with Google’s brand image while keeping the focus on the referral program’s key details.
3. Samsung Referral Program | Samsung US
Samsung is a global leader in technology, offering a wide range of products, including smartphones, TVs, home appliances, and computing devices.
How Samsung runs its referral program
Samsung’s referral program rewards referrers with up to $100 per purchase and a total of $1,000 per year. The referred friends receive a 5% discount on their first purchase.
Why This Referral Landing Page Works Well
- Visually Engaging Process Breakdown: The “Send a referral” and “Redeem a referral” sections use clear icons and concise steps, making the process intuitive and engaging.
- Bold and Clear Headline: The main headline, “Samsung Offers Referral Program,” is simple and direct, ensuring that users immediately understand the page’s purpose.
- Multiple CTAs for Easy Participation: The “Refer now” and “Start referring” buttons are prominent and strategically placed, encouraging immediate action.
- Comprehensive FAQ Section: The detailed FAQ addresses common concerns, helping users feel informed and confident about participating.
- Consistent Brand Styling: The page maintains Samsung’s sleek and modern design aesthetic, which enhances trust and aligns with the brand’s image.
4. DoorDash
DoorDash is a leading on-demand food delivery platform that connects customers with local restaurants and merchants, offering convenience and speed across the U.S. and beyond.
How DoorDash runs its referral program
DoorDash Merchant Referral Program gives the referrer a $1,000 referral bonus to merchants who successfully refer a new small restaurant after the referred restaurant completes 15 orders within 60 days to qualify.
Why This Referral Landing Page Works Well
- Attractive Incentive Highlight: The $1,000 referral bonus is displayed in large text, making the benefit clear and enticing.
- Step-by-Step Process: The “How does the Merchant Referral Program work?” section is visually appealing, with clear icons and numbered steps that simplify the process.
- Comprehensive FAQ Section: The detailed FAQ answers potential questions, reducing friction and increasing trust in the referral program.
- Consistent Branding: The use of DoorDash’s signature red and white colors keeps the design on-brand, maintaining a professional and cohesive look.
5. SilkSilky
SilkSilky is a luxury silk brand specializing in high-quality silk products, including clothing, bedding, and accessories. The brand is known for its focus on natural silk elegance and craftsmanship, offering customers a refined and comfortable experience.
How SilkSilky runs its referral program
SilkSilky uses Joy Loyalty to create an amazing referral landing page to offer a “Give $20, Get $20” referral program. Referrers receive $20 when their referred friend makes a purchase, and the friend also gets $20 off their first order.
Why This Referral Landing Page Works Well
- Clear Incentive Display: The main offer (“They’ll get $20 off, and you’ll receive $20”) is prominently displayed, making the benefit obvious and enticing.
- Simple Process Overview: The “How it works” section outlines the referral process in just four easy steps, with clear, concise descriptions that guide users through participation.
- Strong Call-to-Action: The purple “Join program” button stands out and is easy to find, encouraging users to take immediate action.
- Clean and Minimalist Design: The landing page is simple and uncluttered, with ample white space to enhance readability and keep the focus on the referral program details.
- Footer with Essential Information: The footer includes links to important customer service pages, such as shipping, returns, and FAQs, which help build trust and provide a smooth user experience.
6. Going
Going (formerly known as Scott’s Cheap Flights) is a popular travel service that helps users find cheap flight deals worldwide. The platform is trusted by millions of travelers for its curated flight alerts and premium deals.
How Going runs its referral program
Going offers a referral program where users can earn a $100 Visa gift card after successfully referring three friends. Referred friends also receive 20% off their first-year membership for Premium or Elite plans.
Why This Referral Landing Page Works Well
- Compelling and Clear Offer: The main headline, “Tell three friends, earn $100,” is large and straightforward, immediately communicating the reward.
- Engaging Visuals and Video: The inclusion of a short explainer video (“Just share deals”) makes the process feel simple and fun while keeping users engaged.
- Easy-to-Follow Steps: The referral process is broken down into three simple steps, making it easy for users to understand how to participate.
- Call-to-Action Buttons: Prominent “Invite Friends” and “View referral dashboard” buttons are strategically placed throughout the page to encourage participation.
- Appeal to Influencers: The “Got a big audience?” section invites users to join an affiliate program, providing an additional opportunity for large-scale referrers to earn.
7. Comteer
Cometeer is a coffee company known for its innovative, flash-frozen coffee pods. These pods offer high-quality brews with the convenience of instant preparation. The brand emphasizes sustainability, great taste, and ease of use.
How Comteer runs its referral program
Cometeer offers a referral program where referrers can earn $60+ towards premium merch or 20 cups of free coffee for every friend for each friend they refer. Referred friends receive 20 free cups of coffee.
Why This Referral Landing Page Works Well
- Eye-Catching Offer Highlight: The headline “Give 20 Free Cups, Get $60+” is bold and prominent, making the value of the referral program clear at first glance.
- Limited-Time Bonus: The mention of “LIMITED TIME: 2x REWARDS” creates urgency, encouraging users to take immediate action.
- Clear Call-to-Action: The large email input field with a clear “Next” button makes it easy to start the referral process.
- Versatile Reward Options: Users can redeem points for either cash back or a variety of Cometeer products, offering flexibility and appealing to different preferences.
- Footer with Additional Resources: The footer includes useful links, such as FAQs and contact information, enhancing the overall user experience and trustworthiness.
8. Dropbox
Dropbox is a popular cloud storage service that allows users to store and share files securely across multiple devices. With millions of users worldwide, Dropbox is trusted for its simplicity and reliable file management.
How Dropbox runs its referral program
Dropbox’s referral program offers additional free storage to both the referrer and the referred friend. Basic users can earn 500 MB per referral, while Plus users earn 1 GB. There’s no monetary incentive, but the free space reward is highly attractive to frequent users.
Why This Referral Landing Page Works Well
- Clear and Direct Messaging: The headline “Dropbox referral program” is simple and immediately communicates the page’s purpose.
- Prominent Call-to-Action: The “Send a referral” button is prominently blue, making it easy for users to take immediate action.
- Step-by-Step Guide: The referral process is broken down into three simple steps to ensure users can understand and participate without confusion.
- Well-Designed FAQ Section: The FAQ addresses common concerns, ensuring potential referrers have all the information they need before getting started.
- Appealing Visual Elements: The illustration used in the hero section is engaging and aligns with Dropbox’s modern, friendly brand style.
9. PayPal
Paypal is one of the world’s leading online payment platforms, providing fast and secure transactions for both individuals and businesses. With millions of active users globally, PayPal is a trusted solution for digital payments and money transfers.
How PayPal runs its referral program
PayPal’s referral program allows users to earn up to $100 cashback in points. You get $10 (1,000 points) for each friend you refer (up to 10 friends). Your friend also gets $10 cashback (1,000 points) when they join PayPal, link their bank account or card, and spend at least $5.
Why This Referral Landing Page Works Well
- Strong and Clear Offer Display: The headline “Get up to $100 cash back” is prominently displayed at the top, immediately drawing attention to the reward.
- Easy-to-Understand Process: The referral process is explained in three simple steps – invite, join, and earn – making it user-friendly and easy to follow.
- Multiple Call-to-Action Buttons: The “Invite Your Friends” button is placed strategically throughout the page, encouraging immediate participation.
- Comprehensive FAQ Section: The FAQ section effectively addresses common questions by covering key details, such as how the program works and how rewards are earned.
- Terms and Conditions Transparency: The page includes detailed terms and conditions, which add clarity and build trust among users who are considering the program.
What These Referral Lading Pages Have In Common?
After analyzing several referral landing pages, it’s clear that successful referral landing pages share key elements that drive engagement and conversions.
- Clear, Compelling Headline: They use strong headlines to instantly communicate the offer and grab users’ attention, emphasizing the main benefits of the referral program, such as cashback, free products, or discounts.
- Attractive Incentives: The above referral programs offer appealing dual-sided rewards. This creates a win-win scenario and encourages more people to join.
- Simple Step-by-Step Process: They break down the referral process into 2-4 easy steps, making participation effortless for users.
- Prominent CTA Buttons: Clear call-to-action (CTA) buttons, such as “Invite Friends” or “Join Now,” are prominently placed to encourage immediate participation. They use contrasting colors to make these buttons stand out.
- Visual Appeal: They use high-quality visuals, whether it’s product images, lifestyle shots, or illustrations, to enhance the page’s appeal and communicate the brand’s identity.
- Comprehensive FAQ: They add a detailed FAQ section that helps address common concerns and provides clarity on the referral program. This builds trust and confidence in potential referrers.
- Easy Sharing: They provide multiple sharing options (email, social media, link) to make it effortless for users to refer friends.
How To Replicate These Landing Pages for Your Shopify Store With Joy Loyalty
Creating a high-performing referral landing page for your Shopify store doesn’t have to be complicated. With Joy Loyalty, you can easily set up a referral program and design pages that reflect the best practices of the industry leaders above.
Here’s a step-by-step guide:
- Step 1: Install Joy Loyalty from the Shopify App Store.
- Step 8: Once you’ve customized the blocks, click Save in the Theme Editor to publish it on your store.
Step 7: Use the drag-and-drop Theme Editor to position the blocks in the desired position on your loyalty page. You can add your font, colors, and pictures to match your brand identity.
Step 6: In the Template, Select Add Block, then add blocks related to your referral program under the Apps section.
You should add the Hero banner, Referral, How it works, and FAQs blocks to this page.
Step 5: Joy will automatically open the loyalty page. To create a dedicated page for your referral program, remember to click the page icon at the top of the page, Select Pages, and then Select the Referral page you created in step 2.
Step 4: Scroll down to the Referral Block and click Edit in Theme Editor.
Step 2: From your Shopify admin, go to Online Store > Pages, then click Add Page. Name the page Referral.
Create YOUR Stunning Referral Landing Page With Joy Loyalty
These 9 stunning referral landing pages showcase how top brands use clear incentives, simple processes, and engaging designs to drive customer referrals. Despite varying in style, they all share common elements like bold headlines, appealing dual-sided rewards, clear CTAs, and mobile-friendly layouts – key features that make them effective in boosting customer engagement and brand growth.
With apps like Joy Rewards & Loyalty Program, setting up your referral landing page becomes quick and effortless. Joy Loyalty provides customizable referral blocks, pre-built sections, and easy design tools, allowing you to create a professional, branded referral page without any hassle.
Now it’s your turn to build your own stunning referral page!
