7 Best Shopify Wishlist Apps to Capture More Sales (2026)

Most Shopify shoppers don't buy on their first visit to a product page. They compare products, wait for payday, or simply need more time before making a decision. That means many stores lose potential sales, not because shoppers aren't interested, but because there's no easy way for them to return to the products they liked.

A wishlist helps keep that purchase intent alive. Instead of losing track of a product after leaving your store, shoppers can save it for later and come back when they're ready to buy. For store owners, wishlists also reveal which products attract the most interest and create opportunities to re-engage shoppers through price drop alerts, back-in-stock notifications, and other personalized reminders.

In this guide, we'll compare seven of the best Shopify wishlist apps based on their features, pricing, strengths, and limitations. We'll also explain why choosing the right app is only part of the equation. Let's dive in!

The 7 best wishlist apps for Shopify, compared

Here are seven of the strongest options available today, from lightweight free apps to more advanced solutions for growing brands.

1. Swym Wishlist Plus

Swym Wishlist Plus is one of the longest-standing and most widely used wishlist apps on Shopify. Built exclusively for wishlists, it offers a more complete feature set than many apps where wishlists are just one part of a broader platform.

Key features:

• Save products without requiring customers to create an account
• Send automatic back-in-stock and price-drop alerts
• Sync wishlists across devices, so products saved on mobile are available on desktop
• Let customers share wishlists through email or social media
• Track wishlist activity with built-in analytics

Pros:

• Guest wishlists remove friction and encourage more shoppers to save products.
• Automated alerts help bring customers back without any extra work from your team.
• One of the most mature wishlist apps on Shopify, backed by a large number of merchant reviews.

Cons:

• Pricing increases as your store traffic grows, which can become expensive for high-volume stores.

Rating: 4.7 out of 5 stars, 1,339 reviews

Pricing: $29.99 to $99.99 a month, based on wishlist actions per month (3,000 on the Starter plan, up to 25,000 on Premium), after a 30-day free trial.

Verdict: The safest default if you want a proven, full-featured wishlist and don't need it bundled with anything else.

2. Joy Wishlist

Joy Wishlist is a free, dedicated wishlist app that offers features commonly found in paid alternatives. Customers can save products without signing in, receive back-in-stock and price-drop alerts, and access their wishlists across devices.

Key features:

• Three saved lists: Wishlist, Favorites, and Save for Later
• Add saved items to the cart with a single click
• Customize colors, icons, and layouts to match your brand
• Email integrations for wishlist reminders and campaigns
• Wishlist analytics and customer insights
• Supports more than 30 languages

Pros:

• Every feature is available for free, with no paid plans or feature restrictions.
• Offers a feature set that compares well with many paid wishlist apps.
• Easy to customize, making it simple to match your store's branding.

Cons:

• A newer app with a smaller review base than more established competitors.
• Fewer third-party integrations than some long-standing wishlist platforms.

Rating: 5.0 out of 5 stars, 11 reviews (still early)

Pricing: Free

Verdict: A low-risk pick for growing stores that want full wishlist functionality at zero cost, as long as you're comfortable being an early adopter.

3. Growave

Growave is a customer retention platform that combines wishlist, loyalty, referrals, product reviews, and social login in a single app. Built for growing brands, especially Shopify Plus merchants, it extends beyond the storefront with checkout, customer account, POS, and mobile integrations, creating a more connected shopping experience across every touchpoint.

Key features:

• Wishlist plus loyalty program, product reviews, referrals, and social login in one app
• Works across website, checkout, POS, and mobile
• Built for Shopify Plus with checkout and customer account extensions
• 24/7 technical support

Pros:

• Wishlist and loyalty share the same dashboard and customer data
• Covers common loyalty cases (points, basic tiers) without a separate app
• Large, established review base

Cons:

• Loyalty customization is limited compared to a dedicated loyalty platform
• Stores that want a flexible rule engine or deeper VIP tier control tend to outgrow it

Rating: 4.8 out of 5 stars, 1,235 reviews

Pricing:

• Free plan available.
• Paid tiers on the Growave listing:
  • Entry at $15/month (500 orders)
  • Growth at $199/month (1,500 orders, adds VIP tiers and store credit)
  • Plus at $499/month (3,000 orders, adds checkout extensions and API access)

Verdict: A solid pick if you want wishlist and loyalty in one app and your loyalty needs stay fairly simple. Look elsewhere if you expect to need a flexible rule engine down the line (more on that tradeoff below).

4. Wishlist Hero

Wishlist Hero takes the opposite approach to all-in-one apps like Vitals and Growave. Instead of bundling dozens of marketing features, it focuses on doing one job well: helping customers save products and come back to buy later. It offers a customizable wishlist, a generous free plan, and automated back-in-stock and price-drop emails, making it a strong choice for merchants who want a dedicated wishlist solution without the extra complexity.

Key features:

• Customizable wishlist button and design
• Automated price-drop and restock emails
• Generous free tier
• Fast, responsive customer support
• Automated install for popular Shopify themes

Pros:

• Works with minimal setup
• Free tier covers the core use case for most small stores
• Responsive support, based on reviews

Cons:

• Fewer advanced features than bundle apps like Vitals or Growave
• Free-tier limits change over time, so confirm current limits before you commit

Rating: 4.7 out of 5 stars, 369 reviews

Pricing:

• Free for up to 500 wishlist additions/month.
• Paid tiers on the Wishlist Hero listing:
  • Silver at $4/month (1,000/month)
  • Gold Plus at $17/month (5,000/month)
  • Platinum at $29/month (10,000/month).

Verdict: A good fit if you want core wishlist features working fast without a long setup process, and you don't need bundled loyalty or reviews.

5. Vitals

Vitals is an all-in-one Shopify app that includes a wishlist alongside reviews, bundles, upsells, trust badges, sticky add-to-cart, and dozens of other conversion tools. Instead of managing multiple apps, merchants get a single dashboard, a single subscription, and potentially fewer storefront scripts.

Key features:

• Wishlist alongside product reviews, bundles, BOGO offers, and sticky add-to-cart
• Back-in-stock alerts
• Currency converter and other storefront conversion tools
• One dashboard covering 40+ tools instead of separate apps

Pros:

• Replaces several single-purpose apps with one subscription
• One dashboard and one bill instead of many

Cons:

• Wishlist is one feature among 40-plus, not the product's focus
• Less configurable than a dedicated wishlist app
• Rating and pricing reflect the whole bundle, not the wishlist feature specifically

Rating: 4.9 out of 5 stars, roughly 2,700 reviews (covers all 40+ tools, not the wishlist feature alone)

Pricing: $29.99 a month base fee after a 7-day free trial, plus usage fees that start around $10/month once Vitals-attributed sales pass about $1,000/month, and additional charges for Visitor Recordings volume.

Verdict: Worth it if you're consolidating several conversion apps into one subscription. Skip it if a best-in-class dedicated wishlist is the actual goal.

6. Swish (Wishlist King)

Swish, rebranded from Wishlist King in a recent relaunch by the same team and with the same product, is positioned for stores with larger catalogs and higher order volume. Rather than a general-purpose save button, it's built around wiring the wishlist directly into a store's existing marketing stack, and every plan includes a free setup and customization service to get that wiring done for you.

Key features:

• Fully customizable wishlist design
• Personalized, automated wishlist notifications
• Built-in connections to Klaviyo, GA4, and Meta
• Free setup and customization on every plan
• Priority support and a dedicated account manager for Shopify Plus stores

Pros:

• Marketing-platform connections are built in, not something you wire up yourself
• Free setup service reduces the work of getting it configured well
• Priority support available for Shopify Plus stores

Cons:

• Positioned for larger stores, so smaller catalogs may not need the extra capability
• Paid only, no free plan

Rating: 5.0 out of 5 stars, 265 reviews

Pricing: Tied to your Shopify plan, all features included at every tier:

• $19/month (Basic Shopify)
• $29/month (Shopify)
• $49/month (Advanced Shopify)
• $99/month (Shopify Plus, adds white-glove onboarding and a dedicated account manager)

See the Swish listing for details. All tiers include a 30-day free trial.

Verdict: The strongest choice for established, higher-volume stores that want a wishlist wired directly into their existing marketing stack.

7. Square: Wishlist & Favorites

Square: Wishlist & Favorites is a dedicated wishlist app designed to make it as easy as possible for shoppers to save products. It works out of the box with no theme editing required, and shoppers can add items to their wishlist without creating an account—a simpler experience than many wishlist apps that require a login before saving products.

Key features:

• Wishlist button next to Add to Cart saves automatically
• No customer account required
• Tracks top saved products and total wishlist value
• Flexible design settings
• Supports 15 languages

Pros:

• No login required, so saving is effectively frictionless
• Free, with no paid tier
• Strong rating from a consistent, if early, review base

Cons:

• Fewer customization options than feature-heavy paid apps
• No bundled loyalty, reviews, or marketing-platform connections

Rating: 5.0 out of 5 stars, 88 reviews

Pricing: Free

Verdict: The best pick if removing every barrier to saving an item matters more to you than deep customization.

How to choose the right wishlist app for your store

With several strong options available, the best wishlist app depends on four key factors:

1. Your budget

Start by deciding how much you're willing to invest. Some stores simply need a reliable wishlist without adding another monthly subscription, while others are happy to pay for advanced features if they improve conversions.

If keeping costs low is your priority, Joy Wishlist and Square: Wishlist & Favorites offer generous free plans that cover the core wishlist experience. They're a good fit for new or growing stores that don't yet need enterprise-level functionality.

If you want features like advanced analytics, deeper customization, or bundled marketing tools, apps such as Swym, Swish, Growave, and Vitals may justify their monthly cost. Just make sure to look beyond the entry-level price—many apps increase pricing based on wishlist items, customer volume, or monthly orders, so choose one that scales comfortably with your business.

2. Your catalog size and store volume

Not every wishlist app is designed for the same scale.

A boutique store with a few hundred products and moderate traffic can comfortably run almost any wishlist solution without performance concerns. However, stores with thousands of SKUs, high daily traffic, or frequent product updates should pay closer attention to scalability.

Larger catalogs generate more wishlist data, more customer interactions, and more notification events. Apps built for enterprise stores—such as Swish—are generally better equipped to handle that level of activity without slowing down the customer experience.

Rather than choosing based on your current catalog alone, think about where your store will be six to twelve months from now.

3. Your existing app stack

A wishlist shouldn't be evaluated in isolation. It should fit naturally into the tools you're already using.

If you're already paying for an all-in-one platform, adding another standalone wishlist app may simply create more subscriptions, more integrations, and more scripts running on your storefront.

For example:

• If you're already using Vitals for reviews, bundles, or upsells, its built-in wishlist may be all you need.
• If you rely on Growave for reviews and referrals, keeping the wishlist within the same ecosystem can simplify management.
• If you're using Joy Loyalty—or plan to introduce a loyalty program soon—Joy Wishlist offers a more integrated customer experience without requiring another vendor.

Reducing the number of apps on your store can also make maintenance, support, and performance easier over time.

4. Your long-term retention strategy

One factor that's often overlooked is your long-term retention strategy. It may also be the most important.

A wishlist and a loyalty program solve different customer problems.

A wishlist captures purchase intent. It helps shoppers save products they're interested in so they can return later instead of forgetting them.

A loyalty program creates purchase motivation. It gives customers a reason to come back through points, rewards, VIP benefits, referrals, or exclusive offers.

Together, they create a stronger retention loop than either tool can deliver alone. A customer saves an item today, receives a back-in-stock or price-drop notification tomorrow, earns loyalty points when they make a purchase, and is incentivized to return in the future.

Ultimately, the best wishlist app isn't necessarily the one with the most features. It's the one that fits your store's size, budget, existing tech stack, and long-term customer retention strategy.

Where wishlist apps fit into your retention strategy

A wishlist is one of the easiest ways to capture purchase intent.

When shoppers save a product, they're telling you they want it—they're just not ready to buy yet. Instead of losing that interest, your store has another opportunity to bring them back through features like back-in-stock and price-drop notifications.

That's valuable because it keeps purchase intent alive after a shopper leaves your store.

But a wishlist is often just one piece of a broader retention strategy.

A loyalty program builds on that interest by giving customers additional reasons to come back. Instead of waiting for a product to change, shoppers return to earn points, unlock rewards, maintain VIP status, or redeem benefits they've already earned.

Together, the two tools support different stages of the customer journey.

Research supports this approach.

McKinsey found that customers who redeem loyalty rewards spend 15–25% more than those who don't. Meanwhile, Antavo's 2025 Global Customer Loyalty Report found that loyalty programs generate an average ROI of 5.2×, with 83% of brands measuring ROI reporting positive returns.

That's why many stores combine a wishlist with a loyalty program instead of choosing one or the other. A wishlist helps shoppers remember what they want, while a loyalty program gives them another reason to return and complete future purchases.

Conclusion

The best Shopify wishlist app isn't necessarily the one with the most features—it's the one that fits your store. Consider your budget, catalog size, existing app stack, and long-term retention strategy before making a decision. The right choice should not only help shoppers save products today but also support your store as it grows.

Frequently asked questions