Loyalty Program Retention, Redemption, Conversion Rate & How To Improve Them

The loyalty program retention rate measures the percentage of customers who continue to participate in your loyalty program over a specific period.

12 min read
Loyalty Program Retention, Redemption, Conversion Rate & How To Improve Them
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Thomas Nguyen

Thomas Nguyen

Thomas Nguyen is the CTO of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tool.

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