Shopify apps
Thomas NguyenRead article
11 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
We compared 11 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.
Thomas NguyenThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Loyalty Strategy — page 5
Loyalty StrategyCyber Monday Marketing Ideas: Ten Levers for 30 November 2026
Ten Cyber Monday levers for 30 November 2026, with the multiplier priced before you run it and four dead statistics removed.
Thomas Nguyen
Loyalty StrategyCyber Monday vs Black Friday 2026: Which Deserves Your Margin
Black Friday and Cyber Monday 2026 are four days apart and reward different levers. Which one deserves your margin.
Thomas Nguyen
Loyalty StrategyBlack Friday Marketing Strategies 2025 for Brand-Led Growth
Innovate how you reach customers to lift your BFCM AOV
Thomas Nguyen
Loyalty StrategyPromote Your BFCM Loyalty Program Across Seven Channels
EY's 2025 Loyalty Market Study puts 35% of loyalty sign-ups on the brand's own website. Seven channels for BFCM enrolment, in order.
Thomas Nguyen
Loyalty StrategyBFCM Retention: Only 13% of New Buyers Place a Second Order
Only 13% of the new customers a store wins over BFCM come back for a second order. That is Tresl's BFCM 2022 measurement, inverted.
Thomas Nguyen
Loyalty StrategyBFCM Ad Costs: A Three-Stage Plan to Earn Them Back
BFCM ad spend is only recovered after the second order. Here is the three-stage plan that gets a first-time buyer there.
Thomas Nguyen
Loyalty StrategyBFCM Loyalty Strategies: Eight Mechanics That Are Not a Discount
Eight loyalty mechanics for the BFCM weekend, with the cheapest instrument named for each and the costly one priced.
Thomas Nguyen
Loyalty StrategyEarn-and-Burn Loyalty Programs: All You Need To Know
Discover how earn-and-burn loyalty programs work, why they drive customer engagement, and how to design one that boosts revenue and retention.
Thomas Nguyen
Loyalty StrategyCustomer Retention Cost: Formula & Strategies to Optimize It
Customer retention is often cheaper than acquisition, but are you managing your costs effectively? Learn how to calculate retention costs and optimize your strategy without overspending.
Thomas Nguyen
Loyalty StrategyThe Ultimate Guide to Data-Driven Loyalty Programs
Learn how data transforms loyalty programs from generic point systems into powerful engines of personalization, retention, and growth, giving brands the insight they need to build deeper customer connections.
Thomas Nguyen- Loyalty Strategy
Gamified Loyalty Program: Turning Rewards into Fun Experiences
From spinning wheels and earning badges to completing challenges and unlocking tiers, this guide explores how brands use gamification to boost loyalty—and how you can do the same.
Thomas Nguyen 
Loyalty StrategyB2C Loyalty Program: Benefits, Types, Examples, and More
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas Nguyen
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