Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Not sure which Shopify loyalty app is right for you? This guide compares 10 top choices—so you can choose with confidence and start building customer loyalty that lasts.
Thomas Nguyen
Both are among the most profitable seasons of the year, so which one should they focus on?
Thomas Nguyen
Innovate how you reach customers to lift your BFCM AOV
Thomas Nguyen
Discover 7 strategies to promote your BFCM loyalty program in 2025. Learn how to boost sign-ups, referrals, and customer retention with actionable tactics
Thomas Nguyen
The uncomfortable truth about Black Friday Cyber Monday that no one talks about, and the retention-first strategy that changes everything.
Thomas Nguyen
Stop overspending on BFCM ads. Learn 3 proven BFCM customer retention strategies to turn high acquisition costs into profitable, long-term customer relationships.
Thomas Nguyen
Unleash loyalty strategies that help Shopify stores not only crush sales during the holiday rush, but also keep customers coming back long after the deals are gone.
Thomas Nguyen
Discover how earn-and-burn loyalty programs work, why they drive customer engagement, and how to design one that boosts revenue and retention.
Thomas Nguyen
Customer retention is often cheaper than acquisition, but are you managing your costs effectively? Learn how to calculate retention costs and optimize your strategy without overspending.
Thomas Nguyen
Learn how data transforms loyalty programs from generic point systems into powerful engines of personalization, retention, and growth, giving brands the insight they need to build deeper customer connections.
Thomas Nguyen
From Starbucks to Shopify, this guide walks you through everything you need to build a high-performing point-based loyalty program. From types and benefits to real examples, setup steps, and common pitfalls to avoid.
Thomas NguyenFrom spinning wheels and earning badges to completing challenges and unlocking tiers, this guide explores how brands use gamification to boost loyalty—and how you can do the same.
Thomas Nguyen
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas NguyenBrands run loyalty on Joy
Shopify App Store rating
Merchant reviews
-(1)-24463a.webp&w=3840&q=85)