Top Best 7 Rivo Alternatives for Shopify Stores (2026)

Rivo is a strong loyalty platform for Shopify stores, but it may not be the right fit for every business. You might want more flexibility, a lower-cost way to access key features, or a loyalty app that works better with the rest of your tech stack.

This guide compares 7 Rivo alternatives to help you find the one that best fits your store, whether you want a simpler setup, more advanced loyalty features, or a different pricing model.

Why look for a Rivo alternative

Rivo is a capable loyalty platform, especially for Shopify stores that want points, referrals, VIP tiers, and strong customer support in one place. But every store has different loyalty needs.

You may want more flexibility in how customers earn and redeem rewards, more control over the look of your loyalty program, deeper integrations, or more advanced reporting. You may also need a platform that can support your loyalty strategy as your store grows.

The key is finding an app that fits those priorities without making you compromise on the features you already rely on.

How we picked these 7 alternatives

We compared each app across five areas that can make a real difference when choosing a Rivo alternative:

• Feature access: Are key features available from the start, or do you need to move to a higher tier to unlock them?
• Flexibility: Can you customize earning rules, reward types, and tiers around your loyalty strategy?
• Integrations: Does the app work with the other tools your store already uses, including email, SMS, reviews, and support?
• Reporting: Can you track repeat purchases, retention, revenue, and other results from your loyalty program?
• Support: How easy is it to get help when you need it?

We also looked at how each app differs from Rivo, from the way it handles loyalty rules and tiers to the integrations and support it offers.

The goal is not to find one app that is better than Rivo in every category. It's to show where each alternative fits, so you can focus on the features that matter most to your store.

The 7 best Rivo alternatives

1. Joy: best for flexibility

Joy is a loyalty and rewards platform built for stores that want more freedom to shape their program. You can customize earning rules and VIP tiers, turn social engagement into rewardable actions, and track whether your loyalty program is actually driving results. It also gives you room to scale, from a free points and referral program to more advanced loyalty features as your store grows.

Key features:

• Flexible earning rules: Earn points from purchases, sign-ups, and social actions, including Instagram follows, mentions, tags, story shares, TikTok follows, and UGC capture
• Flexible VIP tiers: Create tiers based on points, spend, or order count, with automatic checkout discounts for members from Advanced
• Anti-cheating protection: Seven layers of protection help prevent reward abuse
• Brand-focused design: 30+ customizable onsite touchpoints and a dedicated loyalty page from Essential
• Integrations: 30+ curated integrations, plus Shopify Flow and Metafields on every plan
• Reporting: Track retention rate, repeat purchase rate, customer lifetime value, ROI, and orders assisted by the program from Advanced

Pricing: Free for up to 250 orders a month. Essential costs $29 a month. Advanced costs $129 a month and adds VIP tiers and reporting. Ultimate costs $499 a month for up to 7,000 orders, with full API access and Hydrogen support.

Best for: Growing and established stores that want to customize their loyalty program across earning rules, social engagement, and storefront design, while having room to scale into more advanced features.

Why choose it over Rivo: Joy makes referrals available on the free plan, while Rivo moves them to Scale at $49/month. Joy also brings VIP tiers and deeper reporting together at Advanced, giving growing stores a clear path from basic loyalty to a more advanced program without requiring multiple feature-specific upgrades.

2. Smile.io: best for multi-platform reach

Smile.io is a strong option for stores that sell on multiple ecommerce platforms. It supports points, referrals, and VIP tiers across Shopify and BigCommerce, so you can run loyalty programs on both platforms.

Key features:

• Core loyalty: Points, referrals, and VIP tiers, with VIP tiers available from Growth
• Multi-platform support: Runs on both Shopify and BigCommerce
• Review rewards: Reward product reviews from Essential when connected to a supported review app
• Social rewards: Reward actions such as Facebook likes and shares, Instagram follows, X follows and shares, and TikTok follows

Pricing: Free for up to 200 orders a month. Essential costs $15 a month; Standard costs $79 a month; and Growth costs $199 a month and includes VIP tiers. Plus costs $999 a month for up to 7,500 orders.

Best for: Stores that sell on both Shopify and BigCommerce and want to manage loyalty across both platforms.

Why choose it over Rivo: Smile.io has broader platform support. Rivo's Loyalty app is built for Shopify, while Smile.io also supports BigCommerce. If you operate stores on both platforms, Smile.io lets you keep your loyalty setup within the same platform.

3. LoyaltyLion: best for a wider free plan

LoyaltyLion is a dedicated loyalty platform with a generous free plan. It supports points, referrals, and other core loyalty features while giving smaller stores more room to grow before moving to a paid plan.

Key features:

• Core loyalty: Points, referrals, and VIP tiers, with VIP tiers available from Advanced
• 50+ integrations: Connect with email, SMS, reviews, support, and other store tools
• Referral fraud protection: Use IP detection, pending points, and referral caps to reduce referral abuse
• Shopify POS: Support loyalty across online and in-store purchases

Pricing: Free for up to 400 orders a month. Classic costs $199 a month and does not include VIP tiers. VIP tiers require Advanced, which uses custom pricing.

Best for: Stores that want a generous free plan and don't need VIP tiers from the start.

Why choose it over Rivo: LoyaltyLion gives you twice the free order allowance, with up to 400 orders a month compared with Rivo's 200. Referrals are also available on Classic, while Rivo moves referrals to Scale at $49 a month.

For a store that wants to test loyalty, build a customer base, and add more advanced features later, that gives LoyaltyLion more room to grow before paid features become necessary.

4. Yotpo: best if you're already using Yotpo Reviews

Yotpo Loyalty is part of the wider Yotpo platform, alongside Reviews and SMS. If your store already uses Yotpo Reviews, adding Loyalty lets you keep your reviews and loyalty program within the same platform instead of adding another loyalty app.

Key features:

• Core loyalty: Points, referrals, and VIP tiers, with VIP tiers available from Premium
• Eight reward types: Offer different rewards, with most available on Premium and Enterprise
• Referral fraud protection: Four fraud-prevention mechanisms can be managed from one screen
• 24/7 support: Chat and email support are available around the clock from Pro; the free plan uses an AI chatbot

Pricing: Free for stores with fewer than 100 orders a month. Pro costs $199 a month for up to 500 orders but does not include VIP tiers. VIP tiers require Premium, which uses custom pricing.

Best for: Stores already using Yotpo Reviews that want to add loyalty without bringing another loyalty platform into their tech stack.

Why choose it over Rivo: The main advantage is consolidation. If Yotpo already handles your reviews, adding Loyalty keeps both products within the same platform. With Rivo, you would add a separate loyalty app alongside your existing reviews setup.

Rivo has an advantage if you want to install a loyalty app without going through a sales process. But for stores already invested in Yotpo, keeping reviews and loyalty together can simplify the overall setup.

5. BON: best for B2B tiers

BON is a loyalty app for Shopify stores serving both everyday shoppers and wholesale customers. It supports standard VIP tiers alongside a separate B2B tier structure, allowing businesses to run both loyalty models in one app.

Key features:

• B2B and VIP tiers: Run separate loyalty structures for wholesale and consumer customers from Growth at $129 a month
• Shopify POS: Connect loyalty with in-store purchases from Basic at $29 a month
• Anti-cheat protection: Protect referral rewards from common forms of abuse in the free plan
• Human support: Get live chat and email support from a real person, including on the free plan

Pricing: Free for up to 150 orders a month. Starter costs $15 a month for up to 300 orders. Basic costs $29 a month for up to 500 orders and adds POS. Growth costs $129 a month and adds VIP and B2B tiers.

Best for: Stores that sell to both consumers and wholesale accounts and want to manage both loyalty structures in one app.

Why choose it over Rivo: BON has a clear advantage for B2B loyalty. Rivo's Loyalty app focuses on standard customer loyalty tiers, while BON supports both consumer VIP tiers and B2B tiers within the same platform.

If wholesale customers are an important part of your business, that distinction can make BON a better fit than a loyalty app primarily built for direct-to-consumer programs.

6. Growave: best for wishlist and loyalty in one app

Growave combines loyalty, wishlists, and product reviews into a single platform. That makes it a strong fit for stores that want these customer engagement features managed together rather than running separate apps for each.

Key features:

• Loyalty: Points, referrals, VIP tiers, and store credit
• Wishlists and reviews: Manage both features alongside loyalty in the same platform
• Shopify POS: Connect loyalty with in-store purchases from Entry at $15 a month
• VIP tiers: Available from Growth at $199 a month

Pricing: Free for up to 200 orders a month. Entry costs $15 a month for up to 500 orders. Growth costs $199 a month for up to 1,500 orders and adds VIP tiers. Plus costs $499/month and includes headless API access.

Best for: Stores that want loyalty, wishlists, and reviews managed through one platform.

Why choose it over Rivo: Growave covers a wider range of customer engagement features. Rivo focuses on loyalty, while Growave adds wishlists and product reviews to the same platform.

If you want all three features without adding separate apps for each function, Growave can simplify your tech stack while keeping loyalty at the center.

7. Marsello: best for RFM customer segmentation

Marsello stands out for its RFM customer segmentation. It groups customers by recency, frequency, and monetary value, helping stores understand who buys most often, who is becoming inactive, and who spends the most. It combines this with loyalty, email, and SMS marketing on a single platform.

Key features:

• RFM segmentation: Group customers by how recently and often they buy, and how much they spend, from Loyalty Launch
• Loyalty program: Points and referrals from Loyalty Launch, with VIP tiers and custom earning rules from Loyalty Accelerate
• Digital wallet passes: Give customers native Apple Wallet and Google Wallet loyalty passes
• Shopify POS: Connect loyalty with in-store purchases
• Email and SMS: Combine loyalty data with customer messaging and marketing

Pricing: There is no free plan. Loyalty Launch costs $60 a month and does not include VIP tiers. Loyalty Accelerate costs $120 a month and adds VIP tiers.

Best for: Stores that want to segment customers based on real purchase behavior and use those segments to guide loyalty and marketing campaigns.

Why choose it over Rivo: Marsello goes further into customer segmentation. Its RFM model examines purchase behavior across recency, frequency, and spending, rather than focusing solely on loyalty activity.

That makes it a stronger fit if you want your loyalty data to help identify high-value customers, inactive shoppers, and other customer groups you can target differently.

How to choose between these 7 alternatives

Every app on this list solves a different piece of what Rivo's Loyalty app bundles together. Start with whatever's actually driving the switch.

• Referrals matter from day one: Joy, BON, or Growave, all include referrals on the free plan instead of a paid upgrade.
• You sell on more than just Shopify: Smile.io, the only app on this list that reaches BigCommerce, too.
• Order volume is tight, and you need runway: LoyaltyLion, 400 orders a month free, the widest on this list.
• You're already paying for Yotpo Reviews: Yotpo, one account instead of two.
• You sell wholesale alongside retail: BON, B2B tiers, and consumer VIP tiers from the same plan.
• Wishlists matter as much as loyalty: Growave, one account instead of three.
• You want to segment customers by real purchase behavior: Marsello, RFM segmentation built in.

If none of those reasons stand out on its own, go back to the actual gap that sent you looking: does a common feature come with the plan you're already paying for, or does it wait behind an upgrade?

Conclusion

Rivo is a strong choice for Shopify stores that want a flexible loyalty program with VIP tiers, referrals, and 24/7 support. But the best alternative depends on what your store needs beyond the basics.

Joy stands out for its flexibility and scalability, while Smile.io is the better fit for stores selling across Shopify and BigCommerce. LoyaltyLion offers a Yotpo and Growave and BON is worth considering for B2B loyalty.

If your priority is deeper customer segmentation, Marsello takes a different approach with RFM analysis. The right choice is the one that gives you the features your loyalty strategy needs without making you compromise where it matters most.

Frequently asked questions