Your customers post about you on Instagram. Now you can reward them for it.
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.
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Why this matters
Instagram Story Mention Rewards detect when a customer tags your brand with the @mention sticker in their Story and add loyalty points to their account automatically. Customers send no forms or screenshots, and you have nothing to review.
Reward customers who post about you
When a Story goes live with your tag, Joy credits points to that customer's loyalty account. Customers who share your products with their followers are recognized for it inside your program.
Follow up through Shopify Flow
Chain actions after a mention through Shopify Flow, such as an Instagram DM, an email sequence, or a CRM tag. The mention starts a workflow you design.
Set limits that fit your program
Set a daily limit per customer or restrict the program to members only. The program also stacks with your other earning programs.
Add a Shopify Flow step that sends an Instagram DM after each mention. Tell the customer the points they earned and how close they are to a free product.
How to access and use
Step 1: Connect Instagram
In Joy, open Integrations → Instagram and connect your Instagram account.
Step 2: Create the Story Mention program
Go to Reward programs → Earning programs → Add program → Social activity, then select Mention on Instagram Story from the event dropdown.
Step 3: Set the points reward
Set the points customers earn for each mention, along with any limits.
Frequently asked questions
Can customers post the Story from a computer?
No. Instagram supports Story creation only in its mobile app, so customers post the Story with your @mention sticker from their phone.
What if a customer changes their Instagram username?
They update it in your loyalty widget. Joy credits points only when the username on file matches the account that posted the mention.
Where can I see the mentions customers have posted?
In Customers → Activities, filter by the Story Mention program to view each mention.
