Not every customer is a loyalty member. Now you can tell the difference.
Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
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Why this matters
Know which customers have acted on your loyalty program. Auto-tagging adds a Shopify customer tag when someone joins or signs in through a loyalty touchpoint, so you can segment engaged members and message them directly.
Tag members when they engage
When a customer taps Join program, Sign up, or Sign in, Joy adds a tag to their Shopify customer profile. This covers the widget, loyalty page, product page, cart drawer, checkout, and thank you page.
Segment engaged members in Klaviyo
Once in Shopify, the tag syncs to Klaviyo through your standard integration. Segment on it to send loyalty campaigns to customers who engaged with the program, and suppress those customers from your general broadcast.
Start automations from the tag
A welcome flow can start as soon as the tag appears. The same tag works as a condition in any automation meant for program participants only.
Create a Klaviyo segment where Shopify Tag equals your tag, for example Joy loyalty member. Send your next loyalty campaign to that segment.
How to access and use
Step 1: Open the auto-tag card
In Joy, go to Settings → Additional features → Auto-tag customers.
Step 2: Turn on engagement tagging
Switch on the toggle for Engaged members.
Step 3: Enter your tag name
Type a tag name, such as Joy loyalty member, and press Enter. Add more tags if you need them.
Step 4: Save your settings
Click Save. Joy starts tagging from that moment forward.
Frequently asked questions
Can I use the engagement tag in Shopify Flow?
Yes. Joy writes native Shopify customer tags, so the tag works as a condition in Shopify Flow and as a filter in Shopify Analytics and your customers list.
Can Joy also tag loyalty members and reward redeemers?
Yes. The same card offers Member / Non-member and Active redeemer tagging, each with its own toggle and tag names.
Can I tag customers who engaged before I turned it on?
No. Engagement is a live click event, so it has no Re-sync. To tag existing customers, turn on member or redeemer tagging and click Re-sync.
