Your customers want to refer friends. Now they can do it in one click.
Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.
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Why this matters
Let customers send a referral invitation without leaving your loyalty widget. Email invites add an email field below the referral link, and the friend receives the link and reward details in their inbox.
Let customers invite friends by email
A customer enters a friend's address under their referral link and selects Send. The invitation is sent straight from the widget, so the customer does not copy the link or switch to another app.
Choose how the invitation is sent
Joy can send the email itself. For control over design and timing, route it through a Klaviyo flow or Shopify Flow, which receive the referrer email, referee email, referral link, and reward data.
Keep copy-link and social sharing
The existing copy-link and social share buttons stay in the widget. Each customer picks the way of sharing that suits them.
If your store already uses Klaviyo, create a flow triggered by Joy's referral invite event. The event carries the referral link and reward data for your email.
How to access and use
Step 1: Enable the invite email
In Joy, go to Settings → Notifications and enable the Link Invite notification.
Step 2: Customize the message
Edit the subject line and email body so the invitation matches your brand.
Step 3: Send a test
Click Send Test to preview the email before activating it.
Step 4: Check invite activity
Open Activities to see a pending referral entry for each invitation sent.
Frequently asked questions
Does the invited friend need an account on my store?
No. If the friend has no account yet, one is created automatically with the invited email address, so they can start shopping right away.
Must the friend order with the invited email address?
Yes. The referral is tracked only when the friend places the order with the same email address that received the invitation.
Can a customer invite several friends in one visit?
Yes. After each invitation, a Send to another friend button appears. The referral limit settings in your program still apply.
