Frictionless Login: Shop App & Email OTP Now Available

Every second counts in ecommerce. Every friction point costs you conversions.

We just crushed one of the biggest: login friction.

The Problem

Customers arrive at your loyalty widget excited to earn points. Then they hit the login screen and friction sets in: another password to remember, another form to fill, another moment to abandon.

Data shows it clearly — login friction kills conversion.

The Solution: Two Ways to Sign In

Starting today, Joy Loyalty offers two modern single sign-on (SSO) options that eliminate password friction:

Shop App Login (Shopify Plus)

Your customers are already in the Shop app. They tap "Sign in with Shop App" and they're authenticated instantly. No passwords. No extra steps. They come straight into Joy with full access to their rewards.

That's it. 3 seconds from click to wallet.

Multipass Email OTP (All Plans)

Not everyone uses Shop app? No problem. Customers enter their email, receive a secure 4-digit code, and they're in. Codes expire in 5 minutes. No password to forget. No account recovery friction.

Clean. Simple. Elegant.

Why This Matters

You're reducing login steps by 60%. That means:

• Higher conversion — fewer abandoned loyalty signups
• Better engagement — instant access to rewards motivates action
• Less support load — no password resets, no "I forgot my login" emails
• Mobile-first experience — works seamlessly on phones and tablets

How to Enable

Dead simple:

1. Go to Joy Admin → Settings → General
2. Toggle Multipass SSO (email OTP for all customers)
3. Toggle Shop App Login if you're on Plus (customers see both options)
4. Your customers see the buttons instantly

Settings sync across all your stores.

What Customers Experience

Shop App: Click → Authenticate in Shop app → Back to Joy, logged in. Done.

Email OTP: Enter email → Get code → Enter code → Logged in. Done.

No page reloads. No friction. Widget state updates instantly.

Plan Availability

• All Plans (Free, Standard, Plus): Multipass email OTP
• Plus Plan: Shop App Login + Multipass email OTP

Enable one or both. Your customers choose what works for them.

The Bottom Line

Login friction is gone. Your customers now have a frictionless path to earning rewards. Watch your loyalty signup conversion rate climb.

Learn more: SSO Login Setup Guide

Reducing friction. Maximizing conversion. That's Joy.