Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Not sure which Shopify loyalty app is right for you? This guide compares 10 top choices—so you can choose with confidence and start building customer loyalty that lasts.
Thomas Nguyen
Most stores bolt on a rewards program and hope for the best. A loyalty program business model builds growth around keeping customers. Here's how to do it.
Thomas Nguyen
If your loyalty program launched strong and then quietly stopped moving, this is the guide that fixes it
Thomas Nguyen
Best Western Rewards program breakdown: tier mechanics, the B2B Business Advantage program, and loyalty psychology lessons for e-commerce store owners.
Thomas Nguyen
Find the best online loyalty scheme for your industry. Six recommendations with real brand examples, performance data, and how to build each on Shopify.
Thomas Nguyen
Your customers probably already belong to at least one gas rewards program. Shell, BP, Exxon, Circle K. They've all built loyalty programs that change how
Thomas Nguyen
Grocery chains spend millions building loyalty programs. Some drive real repeat visits. Most don't. Most rankings of grocery loyalty programs are written for shoppers.
Thomas Nguyen
Most guides treat employee recognition and customer loyalty as separate topics. They shouldn't.
Thomas Nguyen
67% of consumers belong to at least three loyalty programs, but only 24% actively engage.
Thomas Nguyen
Here are nine strategies to build one that drives real retention.
Thomas Nguyen
Single-mechanic loyalty programs have a ceiling. The brands with the strongest retention combine multiple mechanics into hybrid programs.
Thomas Nguyen
Here are 7 personalized loyalty programs worth studying, with practical tactics you can apply to your store today.
Thomas Nguyen
Europeans join fewer loyalty programs and share less data.
Thomas NguyenBrands run loyalty on Joy
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