Loyalty Strategy
Top 7 Free Loyalty Programs for Small Businesses
We’re breaking down the best free loyalty programs for small businesses, so you can find the perfect fit to boost customer loyalty and drive repeat sales.
Thomas Nguyen
Read articleThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
All articles — page 13
How-to GuideWhat is a Deluxe Loyalty Program? Benefits, Examples, and How to Build
Deluxe loyalty programs offer more than just points—they create VIP experiences that keep high-value customers coming back. Learn how top brands like Marriott, Apple, and Sephora build elite programs that drive loyalty and long-term engagement.
Thomas Nguyen
Global MarketsTop 10 Loyalty Programs in Australia: Why They’re So Successful
Explore the 10 most successful loyalty programs in Australia and uncover what makes them thrive so you can take inspiration and build your own high-impact program.
Thomas Nguyen
Industry SpotlightB2C Loyalty Program: Benefits, Types, Examples, and More
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas Nguyen
Loyalty StrategyHow Customer Engagement Loyalty Programs Drive Repeat Business
Customer engagement loyalty programs are programs that reward customers for their business, which can lead to increased engagement and repeat purchases. Let’s explore some strategies to maximize your program
Thomas Nguyen
Loyalty StrategyEcommerce Customer Retention: Everything You Need To Know & 8 Strategies To Boost It
Customer retention in ecommerce is a business's ability to encourage existing customers to continue purchasing over time. You can boost ecommerce customer retention by offering excellent customer support, personalizing the customer experience, implementing a loyalty program, etc
Thomas Nguyen
Industry Spotlight6 Inspiring Jewelry Loyalty Program Examples to Spark Your Strategy
From birthday perks to VIP events, discover how top jewelry brands build loyalty that shines — and how your brand can, too.
Thomas Nguyen
Shopify9 Loyalty Reward Program Software To Grow Your Business
Top loyalty reward program software: Joy, Smile.io, Loopy Loyalty, Open Loyalty, Yotpo, Zinrelo, LoyaltyLion, Preferred Patron, Talon.One, and Fivestars.
Thomas Nguyen
Examples & InspirationVIP Loyalty Programs: The Ultimate Guide to Reward Your Best Customers
Every business has its most loyal customers—the ones who shop frequently, spend more, and advocate for your brand. But how do you keep them engaged and make them feel truly valued? VIP loyalty programs are the answer
Thomas Nguyen
Loyalty StrategyTurning One-Time Buyers into Repeat Customers: Proven Strategies
Here are 5 strategies to boost repeat customers: create loyalty programs, post-purchase care, email/SMS marketing, community building, and customer reactivation
Thomas Nguyen
How-to GuideCustomer Loyalty Analytics: How to Measure and Improve Your Program
Customer Loyalty Analytics is basically about using data to understand how loyal your customers are and how to make them even more loyal. It helps businesses see how well their loyalty programs are working and find ways to improve them
Thomas Nguyen
Global Markets10 Best Loyalty Programs In Canada You Can Learn From
Discover Canada’s best loyalty programs, from AIR MILES to Tims Rewards, and what makes them so effective. Learn key strategies you can apply to build a high-impact program of your own.
Thomas Nguyen
Industry Spotlight9 Pet Loyalty Programs That Fetch More Sales & Customer Love
Discover how top companies in pet industry engage customers with personalized rewards, exclusive perks, and community-building initiatives that lead to more sales and lasting loyalty.
Thomas Nguyen
Stop being ordinary. Start leading
20,000+
Brands run loyalty on Joy
4.9★
Shopify App Store rating
1,689
Merchant reviews