Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Not sure which Shopify loyalty app is right for you? This guide compares 10 top choices—so you can choose with confidence and start building customer loyalty that lasts.
Thomas Nguyen
To create winning loyalty program strategies, you need to: understand customers, identify motivations, analyze competitors, give engaging rewards, choose the right loyalty program
Thomas Nguyen
Loyalty programs should build customer relationships but when poorly designed, they do the opposite. In this article, we uncover 4 real-world loyalty programs that backfired, frustrating users and damaging brands. Learn what went wrong and how you can avoid the same costly mistakes.
Thomas NguyenThis article will give you a complete guide on how to create a loyalty program with practical steps, key strategies, and successful examples to help you get off on the right foot
Thomas Nguyen
From Starbucks to Shopify, this guide walks you through everything you need to build a high-performing point-based loyalty program. From types and benefits to real examples, setup steps, and common pitfalls to avoid.
Thomas Nguyen
From spinning wheels and earning badges to completing challenges and unlocking tiers, this guide explores how brands use gamification to boost loyalty—and how you can do the same.
Thomas Nguyen
Deluxe loyalty programs offer more than just points—they create VIP experiences that keep high-value customers coming back. Learn how top brands like Marriott, Apple, and Sephora build elite programs that drive loyalty and long-term engagement.
Thomas Nguyen
Explore the 10 most successful loyalty programs in Australia and uncover what makes them thrive so you can take inspiration and build your own high-impact program.
Thomas Nguyen
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas Nguyen
Customer engagement loyalty programs are programs that reward customers for their business, which can lead to increased engagement and repeat purchases. Let’s explore some strategies to maximize your program
Thomas Nguyen
Customer retention in ecommerce is a business's ability to encourage existing customers to continue purchasing over time. You can boost ecommerce customer retention by offering excellent customer support, personalizing the customer experience, implementing a loyalty program, etc
Thomas Nguyen
From birthday perks to VIP events, discover how top jewelry brands build loyalty that shines — and how your brand can, too.
Thomas Nguyen
Top loyalty reward program software: Joy, Smile.io, Loopy Loyalty, Open Loyalty, Yotpo, Zinrelo, LoyaltyLion, Preferred Patron, Talon.One, and Fivestars.
Thomas NguyenBrands run loyalty on Joy
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