What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
The loyalty page is now built inside Joy — a live preview beside every setting, fifteen drag-to-reorder sections, eight industry templates, and earn, redeem and VIP tier cards that read your live programs instead of text typed into the page.
Thomas Nguyen
Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move.
Thomas Nguyen
A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again.
Thomas Nguyen
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen
Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store.
Thomas Nguyen
Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE.
Thomas Nguyen
Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself.
Thomas Nguyen
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
Thomas Nguyen
Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.
Thomas Nguyen
Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.
Thomas Nguyen
VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.
Thomas Nguyen
Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.
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A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check.
Thomas NguyenBrands run loyalty on Joy
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