Product Updates
Turn Instagram comments into rewards — automatically
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Product Updates
Read articles about product updates and learn how to grow your business with Joy's loyalty program.
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Your customer just replied to your Instagram Story. Now you decide what happens next.
A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
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Joy AI Agents — the loyalty AI that actually acts
Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
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Add customers and products without leaving Joy
A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
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Your loyalty program now lives inside your customers' Shopify account
The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
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One loyalty program. Every currency. Fair points for every market.
Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
Product Updates
Birthday month discounts, weekend deals — your exclusive discount now runs on its own schedule.
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
Product Updates
Not every customer is a loyalty member. Now you can tell the difference.
Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
Product Updates
50 free gifts. First come, first served — your loyalty program just learned scarcity.
Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.
Product Updates
Your customers want to refer friends. Now they can do it in one click.
Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.